How To Use Social Media For Crisis Management

Comments: 1

  • Good advice. Whilst some businesses may continue to ignore the benefits of social media to reach and influence its stakeholders in the good times, what they cannot ignore is the power of social media to damage their reputation in the event of a crisis. In these situations, social media chooses to engage with the organisation, not the other way round. Corporates such as Goldman Sachs have discovered this to their cost.

    So, as suggested by this article, businesses should consider the role of social media in reputation protection. This should be tackled both from the opportunity of threat – what additional risks does social media pose? – and opportunity – how can I utilise social media to communicate with stakeholders in the event of an incident?

    More thoughts on surviving a social media crisis in our recently published white paper:

    Jonathan Hemus

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