Now that industries are embracing social media as an important a part of their marketing strategies there is constant discussion of best practices. As followers and fans increase focus is shifted towards engagement. What are the best ways to get social media users to engage with a brand or company on a social network?
Often, social media marketing strategists turn to running promotions in order to increase social reach and engagement. When planned thoroughly and with concrete goals in mind, promotions can increase the number of users as well as user loyalty and engagement. It is necessary to keep in mind the quality of the fans and followers a business wants to attract through a promotion.
If a company that specializes in technology runs a sweepstakes for a free trip to Hawaii there will definitely be interest. This type of interest, however, will not convert to engagement throughout the contest. Furthermore, once the contest is over and the winner has been chosen, the majority of these users will not return to interact with that company on social networks. Prizes generate excitment with most people therefore promotions must qualify participants by offering a prize that attracts serious and potential clients.
We are excited to run the AHCC Research Association’s first Facebook contest kicking off of this Monday, offering 100 books to 100 winners! As opposed to offering 100 copies of a random popular book to 100 users, the association is offering copies of “The Patient’s Guide to AHCC” by Dr. Philippa Cheetham and Dan Lifton. This book will provide Facebook fans of the AHCC Research Association with practical information about the compound as it applies to their everyday life. In order to enter, participants must submit answers to a variety of healthy lifestyle questions. The contest will not only allow fans to share their tips with other fans thus strengthening the community, but it will provide content for the association to use even after the contest has ended.
The AHCC Research Association prize appeals to a specific group of healthy lifestyle enthusiasts on Facebook; the kinds of fans that are ideal for this community. By narrowing down the possible entrants to the contest, the quality of information and engagement is bound to increase.
Visit the AHCC Research Association Facebook page to enter the contest! Contact Wild Frog Studio today at 914.428.4645 to plan your social media strategy and run your first social media promotion.