How to Engage Baby Boomers Using Social Media (Part 4)

Comments: 2

  • You write “Contrary to the misconception that baby boomers haven’t really adapted to the digital age, around 74% use social media for buying decisions.” At best that stat would be 74% of Internet-using baby boomers, which is definitely not 77 million. Per Pew, 52% of those aged 50-64 are using social networks.

    Further, when it comes to influencing those travel and online purchases social is not as important to baby boomers as are traditional media (television and newspapers).

    I’m not pooh-poohing the potential of this group when it comes to social. On the contrary, my agency has seen growing success in programs we’ve implemented for 50+ housing and travel clients. And our own proprietary research ( backs up your solid advice for how to connect with those boomers engaged in social channels.

    I just don’t want people to get the wrong impression about the size of this social marketing segment.

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