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How to Create a Social Media Campaign [Infographic]

Social media is more than just getting your business on Facebook and Twitter. If you are just doing the bare minimum of tweeting and updating every day, you are not effectively utilizing social media to increase conversions.

Rather, you should be developing a social media strategy. No matter what size your company, big or small, a plan will help you stay focused and able to measure your efforts. Ask yourself, are you measuring the effects of your once-a-day tweets? Probably not. By creating a plan and sticking to it, you can develop a metrics system that allows you to assess whether the ROI makes your social media efforts worthwhile.

So, curious where to start? Simply Business created an interactive step-by-step guide to creating a successful social media campaign. It is interactive, allowing readers to click through to further readings from industry leaders. Whether you are just starting out in the social media space or are seasoned at creating campaigns, see how you stack up against this process. Remember, there is always room for improvement!

How to Create a Social Media Campaign [Infographic] image thumb2
Click image to open interactive version (via Simply Business).

Comments on this Article: 15

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  1. This is beautiful, especially the interactive aspect! I love how you’ve shared credit in so many directions. I’m using this right now to inspire our team. Thank you, James!

    • James says:

      Thanks Greg. I can’t take all the credit for this, I work with some great people and awesome clients. We’re considering making this a living document and updating over time.

  2. Great tool! Love it! I was asking one of my interships to create a Social Media plan early this week and I just send him the link. Definetly it will help him to create the perfect plan for my marketing department. Cheers!

  3. James says:

    Glad you really like the mind map. It’s such a great tool!

  4. Anastasia says:

    This is beutiful, educational and simply cool! I have to save it, print it and share it!
    Thank you

  5. Kelli says:

    Very insightful article. I’m an intern and my main focus is social media. Good information to know about using it effectively for the company I work for.

  6. James D says:

    Thanks Intern Kelli! Glad you find it useful.

  7. Mariana Sarceda (@Msarceda) says:

    Great! Love it! Absolutely inspiring!

  8. Timo Luege says:

    Great graphic! Though I would argue that step 4 should be step 1. The platforms you choose should be driven by your goals and objectives.

  9. Kelsi says:

    Fantastic resource – thanks so much for posting it.

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