Social media is more than just getting your business on Facebook and Twitter. If you are just doing the bare minimum of tweeting and updating every day, you are not effectively utilizing social media to increase conversions.
Rather, you should be developing a social media strategy. No matter what size your company, big or small, a plan will help you stay focused and able to measure your efforts. Ask yourself, are you measuring the effects of your once-a-day tweets? Probably not. By creating a plan and sticking to it, you can develop a metrics system that allows you to assess whether the ROI makes your social media efforts worthwhile.
So, curious where to start? Simply Business created an interactive step-by-step guide to creating a successful social media campaign. It is interactive, allowing readers to click through to further readings from industry leaders. Whether you are just starting out in the social media space or are seasoned at creating campaigns, see how you stack up against this process. Remember, there is always room for improvement!
Click image to open interactive version (via Simply Business).