The digital community expects you to stay on top of major holidays year-round. It looks pretty bad when a business overlooks a widely celebrated holiday and just goes along with the usual content and strategies. Holidays are a great way to create excitement, make noise, and even boost sales. Here are some ideas to get you started:
1. Change your cover photo
Whether you are trying to spread some Valentine’s Day love or some Christmas cheer, a great way to start is by updating your cover photos to reflect that. Social media is becoming more visual by the day, so give the people what they want – pictures! Find or create an image that reflects your business and the holiday and make it your cover photo on Facebook, Twitter, Google+ and any other platform.
2. Tweet festively
Maybe you just want to say “Happy Halloween,” but there is an easy way to get attention for doing so. Get in on the trending topics on Twitter by using hash tags. When users search for the holiday or click on it, they might just come across your tweet and re-tweet it and follow you. Get creative and get noticed!
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3. Pin to win!
Pinterest is building quite the following and is an excellent tool for your business to use. A great way to promote your business during the holidays is to host a “Pin It to Win It!” sweepstakes and let your audience get their hands on a generous gift – promote it as a holiday gift. Simply have them follow you, re-pin a certain pin, and include a hash tag for a chance to win something your business offers or some other great prize. Users tend to keep their eyes open for these types of offers when holidays roll around.
4. Offer an exclusive discount
Offering a coupon is an easy way to get a boost in sales. Offering a coupon code that is exclusively for your social media following will make them feel appreciated and help gain loyalty. Make the offer fan-gated in order to ensure that only your fans and followers are able to redeem the offer.
5. Give helpful advice
The holidays can be stressful, but maybe you can help. Remind them of the goods or services your company provides or offer them useful tidbits. An easy way to do this is to write a holiday-themed blog post and promote it on all social media platforms to get the maximum amount of readership.
Don’t miss out on a golden opportunity for your company to shine by missing holidays and looking cold and unwelcoming. Open up your digital door and invite everyone in!