Adding social media buttons to your site is part of my own social media checklist and is a great way to encourage visitors to share your articles and become followers or fans. But how exactly do you add buttons to your site, which buttons should you add, and are there any pitfalls you should watch out for? We answer all those questions.
The Easiest Way To Add Social Media Buttons
Several services make it easy to add social media buttons to your site. All you have to do is copy and paste some code—which they provide—into your theme. But there’s a catch. As always on the Internet, you should wonder how these services make their money. Some of them accept money from particular social media sites to emphasize their buttons over buttons from major sites like Facebook, Twitter, and Google+. Other services use the code you add to your theme to track everyone who visits your site. Still other services don’t yet know how they’re going to make their money, so they might go out of business someday and temporarily break your social media buttons. But for all of these problems, using a service is still the quickest and easiest way to add buttons to your site.
One great thing about using a service is that you know their social media buttons will look good.
The Manual Way To Add Social Media Buttons
I prefer to add social media buttons to my site directly. All of the major social media sites offer free buttons you can use on your site along with the necessary code to make them work. Simply copy and paste the button you want and the code which goes with it to your site. Manually adding social media buttons makes it easy to only provide buttons for sites I use.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
For example, if I use Facebook, Google+, and Twitter—but not Pintrest—On some sites I don’t have to add a Pintrest button. People can still share content from my site on Pintrest, but they’ll have to do it manually (which is fine). But most people who want to share my stuff will have a Facebook, Google+, or Twitter account and they’ll find it much more convenient to share my stuff using one of those networks where I can see them sharing it and can add my own comments. Here is an article I wrote about adding a Twitter and Facebook button manually.
Here is an example of some code to add to your website. A little bit more detailed than just adding one or two buttons to a page.
Add Social Media Buttons – A Vertical Sharebar
You would add this first lot of code to your single.php file in your WordPress editor.