A huge percentage of the population is involved with social media. Facebook, YouTube, Twitter, Tumblr, and many others have all become a significant part of the lives of millions of people around the world. Thus, an increasing number of companies are beginning to focus their marketing efforts on the effective utilization of the power of social media. In this article, we will talk about the influential power of social media and how it can be explored and utilized for the maximum benefit of your company’s brand and product lines.
New Generation of Media Marketing
1. Word-of-Mouse Marketing
Gone are the days when word-of-mouth (WOM) marketing is the most powerful way of marketing products and services. The advent of social media has given birth to the more powerful word-of-mouse marketing, a new form of marketing that reaches consumers through social media. The effectiveness of word-of-mouse marketing can be measured through the social activity of internet users in response to the ads and other forms of information (images, videos, articles, etc.) released online. Social signals such as the number of likes, retweets, and +1s are a good way to measure social activity. The following characteristics of social media show how it became the word-of-mouse marketing:
2. Social Media is Influential
The power of social media’s influence in the lives of people is intensive. It is so intensive that it has the capacity to radically change the people’s beliefs and culture. Through so many different ways, the information and insights that internet users gain through social media have affected their views and opinions on different social issues and their convictions on important life principles.
We are the stakeholders and founders of social media, but social media has the capacity to shape us. It affects our culture and lifestyle. It affects our choice of products and services and our patterns of consumption.
3. Social Media is Contagious
A contagious disease can be quickly transmitted from one person to another. Information channelled through social media also has a contagious character that is similar to that of diseases in the sense that it can be transferred from one person to another within a short period of time. In fact, every bit of information has the possibility of reaching and informing a million internet users in a matter of seconds. Also, an article or any form of work can go viral in a matter of seconds. Similarly, any person or product can become popular around the world in a matter of minutes! It is indeed the fastest way to reach your market.
4. Social Media Has No Boundaries
The amount of social activity that happens in the online world does not end there. It can go and spill beyond the confines of the internet and affect the offline world through the power of the traditional word-of-mouth. Keep in mind that word-of-mouth marketing still remains to be a good and effective form of marketing. We trust the judgement of our friends and loved ones. Their preferences sway us into believing that a product is good or not.
Utilize the power of social media to mobilize your target consumers. Influence them to be very passionate about your products and services to the point that they will be prompted to share what they think about your company’s them to their friends and relatives in the offline world. There, that’s what you call hitting two birds with one stone! Harness the power of word-of-mouth marketing through the effective utilization of word-of-mouse marketing in social media.
5. Social Media is Part of Everyone
Social media embodies our opinions, comments, and ideals about everything from images to videos, random articles to political news, music to literature, and many more. In effect, it is a virtual compilation of a part of all of us. We form social media.
However, social media also constitutes a part of us. That is what you want to happen to your products! You want them to become a part of your consumers’ life on a long-term basis. Utilize the power of social media to convince and compel them to patronize your company’s brand and products.
The relevance of social media in our life is becoming more and more pronounce. It does not simply make the world a smaller place to live in, but it has also found its niche in several important aspects of modern capitalism such as business. Social media provides a new environment for businessmen and marketing personnel to advertise their brand and product by relying on the power of word-of-mouse marketing.