Social media has become the de facto marketing tool for companies of all stripes and now we have stats to back this up – 94% of businesses now blog, tweet, pin and post, according to MBA Programs who have visualised the data in this nifty infographic.
But while blogging is businesses’ fourth most favourite social media tool (unsurprisingly, after Facebook, Twitter and LinkedIn), it looks like it is in decline in the business world, with the share of companies with blogs dropping from 50% in 2010 to 37% in 2011.
This is a worrying trend, not least because it brings to the fore all the opportunities non-blogging businesses are missing out on – raising brand awareness, increasing online visibility, establishing their reputation as thought leaders, to name a few. It also goes to show that while they have grasped the need for social media in general, some businesses still don’t understand the massive value a regularly updated company blog can bring to a business or brand.
Check out the data contained in the infographic and tell us what tangible benefits you’ve seen from corporate blogging. We particularly recommend the six mini-tips at the bottom of the infographic – worth printing, cutting out and pinning on your office wall for reference.
Courtesy of: MBA Programs