How B2B Marketers Are Scoring Big with Social Media [Infographic]

The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.

Marketo partnered with ColumnFive and created an infographic to display the key findings in the report including; what social networks marketers will focus on in the future, the top benefits of social media marketing, the most used social media tools and more.

Which of the survey results surprised you the most? How do you compare as a B2B marketer? For a complete guide to B2B Social Media Marketing, Download the Definitive Guide to B2B Social Media.

Author: Jason Miller     Jason Miller on the Web Jason Miller on Facebook Jason Miller on Twitter Jason Miller on LinkedIn Jason Miller on Google Plus Jason Miller RSS Feed

Currently rocking the content and managing the social media strategy at Marketo which was recently named fastest growing private company of Silicon Valley. Fascinated by the science of marketing and truly humbled to be working alongside the smartest folks in marketing automation and revenue performance management software. 

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This article originally appeared on Modern B2B Marketing - Marketo Best Practices Blog » B2B Marketing and has been republished with permission.

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