Increasingly consumers shift from traditional to the digital media. They research about products on search engines, forums, and blogs and in social media to get the best products for their money!
To get found online when future customers are looking for products is one of the major challenges businesses are facing today.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
A recent research from media and marketing services firm Valassis shows that 12% of the surveyed grocery retail executives go from usage of 12% social media in 2012 to a 65% usage in the next five years. They also plan to increasing investments in online marketing in general. The have understood the advantages of facebook for business and other networks to build customer loyalty.
An increasing number of B2C marketers are faced with the challenge to attract buyers to their offers.
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This problem can be solved with Content marketing which has established as a powerful way to engage customers in social media.
Also an increasing number of B2C marketers are faced with the challenge produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products.
The most popular channel to share content is social media, the advantages of facebook for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
Infographic: How Brands Listen in the Digital Age
This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.
Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.