Getting Started With Social Media for Your Small Business

Comments: 5

  • Mike says:

    Thanks for providing such a great resource for small businesses. Too often these types of articles just focus on bigger companies. I would also suggest an app on Facebook like Cover Photo Magic – http://www.home.coverphotomagic.com – which lets businesses create their own cover photo templates and then offer it to their customers, who are then able to put themselves into the image – instant brand advocacy! It’s worth checking out.

    Thanks again!

  • As a small business, how do we determine which social media sites to devote time to and which ones to pass on?

    I do agree that if a service is released, we should at least reserve our name so that it is available if we decide to use it later.

    Great post though.

    Thanks.

  • Social media channels are another foot in the door for potential customers. Once you have established a strong social media presence on multiple accounts, make sure you have links to your website, blog, and newsletter signup. Make it easy for those who are engaged with your social media profiles to further engage with your business.

  • Lea says:

    Thanks for the tips! As part of a small business, I would stress the importance of LinkedIn as a way to connect with potential leads and other businesses. It is important create a separate page for your business to showcase your talent and offer insight. LinkedIn is currently revamping their Company Pages, and you can see what they have planned, here: http://ottopilotmedia.com/social-media/new-linkedin-company-page/

  • Great tips — all of these are definitely things businesses need to remember when getting started with social media. When it comes to content sharing, something else small businesses can consider is creating online videos. This can mean filming anything from product demonstrations to customer interviews to industry news. My company — KZO Innovations (http://www.kzoinnovations.com) — helps businesses without prior video experience create online video for marketing and branding purposes, which can definitely give your social media presence a boost.

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