Keith has many years of experience in applying game mechanics to online properties and is the CEO of Big Door, a Seattle-based startup dedicated to making the online world more rewarding by providing gamification technology to non-gaming websites.
If you’re not familiar with Gamification, it can be described simply by saying that it is the process of putting fun into work. And just in case you don’t think this doesn’t apply to you, bear in mind that game mechanics are EVERYWHERE.
You play them when you get your buy 10 get 1 free drink-card punched at the local coffee shop. You play them when you look at your accrued airline miles. You play them when you check your Klout score.
We all engage in game mechanics all the time and mostly without even noticing.
Keith and I talk about how these game mechanics might be applied on your blog. Watch the video for more.