Five Marketing New Year’s Resolutions To Amp Up Your Social Media Engagement

Comments: 5


  • Chris Syme says:

    Great data here–can you tell us where the data came from? I didn’t see any citations in the piece.

  • Fernando Cuscuela says:

    Great article, Diana. These are all good tips for Marketers as they think about how to leverage social media in 2014. I think the first point you made, “Planning is everything” could be an article unto itself. Marketers need to have a clear roadmap laid out that is aligned with the goals they have set for their social media strategy.

    Additionally, there are a lot of tools on the marketplace that can help with this piece of the puzzle and even enable marketers to schedule their social media engagement ahead of time. I would be very interested in a follow up post discussing how marketers can take advantage of these tools for planning purposes, and what advantages or disadvantages might exist for doing this that way. http://everypost.com

    • Diana says:

      Hi Fernando – there are MANY tools for scheduling social media materials. Planning is important – measurement is vital.

  • Fernando Cuscuela says:

    Great article, Diana. These are all good tips for Marketers as they think about how to leverage social media in 2014. I think the first point you made, “Planning is everything” could be an article unto itself. Marketers need to have a clear roadmap laid out that is aligned with the goals they have set for their social media strategy.

    Additionally, there are a lot of tools on the marketplace that can help with this piece of the puzzle and even enable marketers to schedule their social media engagement ahead of time. I would be very interested in a follow up post discussing how marketers can take advantage of these tools for planning purposes, and what advantages or disadvantages might exist for doing this that way.

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