Five Advantages and Disadvantages of Outsourcing Social Media

Comments: 2

  • Excellent article and well balanced. I’m very glad that you included the point about social media requiring an internal commitment from the business. I run into small business owners who want someone else to “do Facebook” for them, but don’t really want to be bothered with learning what FB can/cannot do.

  • Alexandra says:

    Hi Diana. Many thanks for the kind words, and the comment :) Indeed, while there are any number of opportunities for a small business to unload their social media burden entirely onto an agency, this isn’t the best approach because, while an agency can take care of the day-to-day management of their sites, it will never know the business as well as the people who actually work there. The best outsourcing scenario I’ve seen is where a business has an agency take on the day-to-day management of their social media sites but where the business still plays an active role in offering up and deciding the kinds of content that should be posted there. This relationship is most effective when employees also take an active role in the content development process because they can share content like photos, videos and blog posts that are near and dear to the heart of the business itself. These are the authentic and human posts that really spark engagement.

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