This year’s Summer Olympics in London are looking to be the most social thus far. With the Opening Ceremonies about a month away, social media platforms are creating new ways to increase user engagement throughout the games. Facebook for example, has launched what they hope will be a one-stop shop for fans looking for information about the Olympics.
Facebook teamed up with the International Olympic Committee to create a new “Social Media Stadium” or hub from which Facebook users can easily access fan pages for teams, specific athletes, and sports that will be a part of this summer’s games. Athletes such as Michael Phelps, Hope Solo, and teams like Japan, Rwanda, Mexico and of course the US National Team are already a part of this hub for users to follow current standings, information and more on fan pages. The Olympic Games page alone already has 2.8 million fans.
In this weeks episode of the Future of Engagement, Murray Newlands takes a closer look at Facebook’s launch of the 2012 Olympics Hub and talks about what you can learn from Facebook’s example for your brand.
- Facebook Olympics Hub
- New “Social Media Stadium”
- Increasing Engagement and Traffic
The social media monitoring tool Alerti was used to make the graph above. It is evident through the information above that most of the conversation about Facebook’s launch of the Olympics Hub has been over Twitter and blogs. Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms
If you are interested in doing social media monitoring for yourself, click on the white paper below.