With everything in business, ROI should be considered and social media is no different.
This is a really interesting graphic about social media metrics and what CMOs value, but it’s not exactly named correctly. There is very little data here on the cold, hard cash generated from social media efforts and there is more display of survey percentages of what CMOs believe.
Regardless, these are interesting statistics and should be reviewed to get a pulse and see the direction of the Ms in the C-suite.
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Image appears courtesy of MDG Advertising.