Listen… you shouldn’t be afraid of choking when you blog (short for “web log” for all you noobs). It’s supposed to be fun and contribute not only to your website’s traffic, but your professional development as an expert in your field.
The best (and sometimes worst) part about blogging is that anyone can do it. But before you go posting videos of your cat playing a Casio, there are a few things you should know before blogging for your business…
- Write Like You SpeakThe beauty part about a blog is that you don’t have to be Hemingway or Vonnegut to write one. Even though it’s for your business, you can be conversational about it. Just remember to proofread it when you’re done… no exkyoose faur tipo’s.
- Home Runs and Strike OutsLook… everything you blog about doesn’t need to be some brilliant Mark Twain insight. Pick topics that are common interests of both you and your prospective clients / readers. If you’re unsure if what you’re writing is business appropriate… ask a respected and knowledgeable co-worker to read it before you publish (preferably not Gertrude from Accounts Receivable who has the Hunky Firemen Calendar in her cubicle)
- LinksWhen you’re writing about your topic, link certain keywords to related blogs, articles, videos and websites. For example, if I was writing a blog about “Singing Like A Rockstar”… I may send the word “Rockstar” to this link. It will give your readers some extra insight into what you’re trying to convey.
- Turn Your Blog Into A MagnetBy commenting on other blogs, it can create what we call “inbound links“. When you provide insightful feedback, it invites others to discover your content and company (think of it as Karma). So remember to give some love to your fellow bloggers (Speaking of which… oh look! You can comment on our blogs too!)… it could pay off in the end.
If you don’t have a blog set up on your current website, that’s fine. Either beg your boss to get set up with Grass Roots / HubSpot integration, or visit free blog hosting sites like Blogger and WordPress; they’re easy to use and can help develop your blogging skills. Happy blogging…