What is your social media persona? It’s how people see you in all your online presence rolled into a big ball. It’s the text in your bio, your social media avatar, all the visual elements, and last but not least what you say, of course, counts as well. Using all these pieces, snap decisions are made to follow you or not. Let’s look at how you can create a social media persona worth following.
“An attitude of positive expectation is the mark of the superior personality.”
― Brian Tracy
Take care with what you say and how you say it. From Guy Kawasaki, “Focus on good will —that is, positive actions that make the world a better place. People distrust people who focus on bettering their own position and who denigrate others.”
Smart tip: Save interesting tweets that you receive in your favorites so potential new followers have something interesting to read when they look at your profile.
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
Here’s a few examples of tweets that I’ve received:
@PegFitzpatrick Peg, your smile and enthusiasm could make night look like daytime! :-)
— David Chu (@flamenquito) December 18, 2012
@PegFitzpatrick I haven't talked to you in awhile, but wanted to thank you for being one of the nicest people on twitter.
— Chloe Jeffreys (@ChloeJeffreys) October 24, 2012
— Michelle Mazur, Ph.D (@Michelle_Mazur) August 24, 2012
Mari Smith shines in all her social media with her fantastic photo, great design work and polishes it off with a great message, everyday. Mari is consistently perky, lively and smart. She shares carefully curated content that fits her brand and is frankly, just lovely.
Here are a few examples of how Mari interacts on Twitter:
@PracticalShaman teeheee, you go girl! What a lovely message. We are kindred spirits for sure! xx
— Mari Smith (@MariSmith) January 10, 2013
— Mari Smith (@MariSmith) October 3, 2012
Consider that people may only see one tweet to make their snap decision about you.
Don’t tweet or share boring updates about being bored, post your Get Glue updates on Facebook or similar things. Only boring people get bored and no one cares what you’re watching on television. Don’t have anything to say at the moment? Then don’t say anything.
From Guy Kawasaki’s keynote at the New Media Expo, “People in social media want me to be like eHarmony for social media and be all kumbayah but I’m more like Hot or Not.” He totally nails how people’s attention span works in social media. Snap decisions to follow or not are made based on all the elements of your social media persona. A cursory glance is given to a tweet, profile picture, and if you’re lucky they’ll look at your bio as well.
Avoid swearing. Sure, you have an open platform but use it wisely.
From Guy in Enchantment: ”Swear infrequently. Once or twice a year is the limit. Any more than this amount, and people will think you’re a crude, uncouth person. You can also soften your profanity with words like “crap” and “suck” which are strong enough to do the trick but much less likely to offend anyone. You can also do what I do and use “bull shiitake” as my go-to swear word—it’s technically a special kind of bovine mushroom not swearing.” While Guy doesn’t swear online, he will use the occasional softer words for effect in speeches. Why? Guy knows that brands don’t want to sponsor immature people. To be taken seriously in social media, you need to be serious. This doesn’t mean that you can’t be fun or funny but be mindful of the fact that people are watching and forming their decisions whether they should work with you or be associated with you.
My friend Kelly Lieberman exemplifies helpful to me. She loves Pinterest, a lot! Taking her passion for pinning, she’s created a wonderful community around her weekly #PinChat on Twitter. She stays up-to-date on all the latest Pinterest tips and tricks sharing them generously with her followers on Facebook, Twitter, and Pinterest as well as moving on Google+. People know if they have a question about Pinterest that Kelly will know the answer or find the answer, she’s well-respected and loved. Kelly does this with a pure heart and loving nature which has parlayed into mentions in Mashable, TechCrunch and even an invitation to the White House for a Pinterest event.
In summary, think of how all the pieces of your social media presence fit together. Are you someone worth following? What things do you look at when deciding to follow someone?
1. Be positive
2. Be interesting
3. Don’t be crass
4. Be helpful
This is the first article in a series of three, I hope you’ll check back on the next two Mondays for them or please subscribe to my blog to receive updates.
Quotes in the article are from:
Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Mari Smith