Basic Social Media Monitoring Workflow [Pictures]

I’ve been thinking a lot about explaining the basic workflow of a proper social media monitoring program for medium to large businesses, and I figured the best way to convey the concept is putting together some pictures.

Although it is a basic social media monitoring workflow, it also can be used to quickly get people all on the same page. Your business will need a couple of elements in place before embarking on your monitoring journeys:

1. Monitoring software

I suggest Radian6, it has the best workflow management hands down, and it integrates nicely with Salesforce, which is a huge plus.

2. Policies and protocols

If you don’t know the who, what, where, why, when, and how, everyone will be confused, and a social media blunder will be bound to happen. Let’s a take a call center for example: would you not train your phone reps on how to respond? Make sense?

3. A plan for ongoing training (just like a call center)

Like above, you need to allocate budget for ongoing training, for new hires and current employees alike.

Without further adieu, here is the basic social media monitoring workflow:

Author: Nick Robinson     Nick Robinson on Twitter Nick Robinson on LinkedIn Nick Robinson on Google Plus Nick Robinson RSS Feed

Nick Robinson has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website. When not burning the midnight oil, you can find him on the lacrosse field, playing or coaching. The best place to... View full profile

This article originally appeared on Social Media Headquarters and has been republished with permission.

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