A Recipe for Social Success: Pinterest Marketing for Food & Beverage Brands
Serves 1 Brand
Company Information & Branding
As Many Boards as Necessary
Lifestyle Topics Based on Demographics
100-500 Characters SEO-focused Description (Per Pin)
A Hearty Serving of User Engagement
Creative Brand Contests & Campaigns
Daily Pins, Repins, Comments and Likes
A Pinch of Trending & Holiday-focused Content
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Preheat your social media marketing skills: brush up on your brand voice, messaging and goals. Begin by ensuring your Pinterest profile is verified and all company information is filled out.
Next, create your boards – keeping in mind the overall lifestyle of your audiences, not just in relation to your product or service. For example, someone who is buying the kid sizes from a yogurt brand would likely want to look at family arts and crafts pins as well. Food and beverage brands have seen great success with recipe boards that include specific brand products as ingredients. Make sure the boards are organized appropriately (many people only look at the first two rows).
While your boards are marinating in preparation for hoards of pinners, mix in original and repinned content – all including optimized description text (up to 500 characters). In order to engage users, you should pin, repin, comment and like daily. Pinterest campaigns, like brand contests, also increase visibility.
While waiting for your Pinterest profile to reach its full, juicy potential, identify influencers within your industry and follow them. Interact with other users and avoid doing this. Plus, you want your profile and boards to be easily found through Pinterest search – we have tips on platform-specific search engines here.
Enjoy the sweet success of viral recipes and popular pins!
DISCLAIMER: This recipe does not actually produce edible results!