Social media marketing is simple in one sense. Create content that adds value and then pop it out to as many people’s eyeballs as possible.
If you do it well then the crowd shares and it travels around the world at the speed of a click. Get lucky and it goes viral and those thousands turn into millions.
So, have you been spending time on social media and are looking for ways to expand your social media reach?
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
If you’ve been an avid user of social media networks, I’m sure you’ve heard all about the benefits and what it can do for your business. So I won’t be going down that road and “lecture” it to you.
Instead of doing that, I want to go straight ahead and share some tips and tricks that have helped build my social media reach.
1. Share useful content
Probably the simplest and most basic step – but definitely one that you can’t escape – is the need to share useful content. If you want to expand your social media reach you have to be writing and sharing great articles, blog posts, tips and tricks that add value to your community constantly.
When people find that you are helping to them solve a problem that they’ve been having or adding value to their everyday lives, they are more likely to not only subscribe to your blog and follow you, but they might also share it with their followers and fans and even talk about you in their blog. Social profiles or blogs that are successful have one common similarity, which is each and every last one of them share valuable content for their readers.
Another tip to remember when posting content is that you must be consistent. You can’t be writing or sharing one day and disappear for the next month or two. You have to be consistent so that people would remember you and remember to visit your social media platforms to get their updated content.
2. Organize a social media contest
A social media contest is a great way to reward loyal followers, fans, or readers who have been following you for a while. It can be used to extend your social media reach too.
Social media contests can be used as a motivation for new audience to share or connect their social media profile and emails. Social media contest platforms like Binkd not only comes with an email-capture function where people would need to fill in before joining a contest, but it also comes with a share or tweet button to get people to share the contest.
And since your goal would be to get as many new contacts as possible, Binkd has made it so that, for Facebook contests, participants will be motivated to refer some of their friends and family as they would be able to get another entry when someone they refer decides to enter your contest. This means that when more referred people joins your contest, the more entries they earn.
For Twitter contests, fans would need to tweet to validate their entry helping your contest go viral and increase subscribers.
3. Guest Post
Guest posts (like this one) is an excellent way to expand your reach, it helps you to reach readers that you weren’t able to reach beforehand by tapping into an unfamiliar community.
My metaphor for guest-posting is like being invited to speak at a fully packed conference. Prior to the conference, not many people might know who you are or what you do but after your talk, people will know about you and will most likely want to know more about you and your business.
Buffer is a great example of a startup who have used guest-posts to increase their reach, customers and sales. Guest-posts alone had helped them increase their customer base to over 100,000 people in a year.
4. Learn how to maximize your marketing
Every social network has their little ways to maximize your marketing. Each social network have their strengths and functionality, and one of the mistakes most people do is post the same exact set of messages to EVERY social network.
Why is this a huge mistake? Because every social network is optimized differently. For example, on Twitter people use hashtags to increase reach, but nobody uses hashtags when posting on Facebook.
On Facebook, pictures work well to attract attention and expand reach. But people tend to overlook this and decide that it’s alright to post tweets with hashtags and link it to their Facebook status. Not only does it not work, the problem is they are posting the least effective type of content on Facebook.
Here are a couple post on how you can maximize your social media marketing
- 6 Ways to Increase the Marketing Effectiveness of your Facebook Page
- 5 Ways to Turn Twitter into Your Most Powerful Social Media Tool
5. Join Twitter chats
A Twitter chat is like a group discussion multiplied by 100! It’s a “chat” held during a particular time and day where Twitter users would get together to discuss a particular topic and share their own ideas, tips, and thoughts using a particular hashtag.
It’s also a great way to expand your social media reach and get noticed when not many people know who you are.
Following those who are on Twitter chats help you to follow relevant people in your market too.
There are many Twitter chats available out there. Here is HUGE list of twitter chats
6. Use infographics
Here is a little secret that I learned on a webinar by Kissmetrics, it is no other than infographics! If you follow this blog closely, you’ll notice Kissmetrics uses infographics in their posts. They have used infographics to grow their blog and it has brought them over 2 million visitors.
Here are is a tip shared by Neil Patel in the webinar.
The topic of the infographic has to be unique and relatable. It shouldn’t be too basic as it won’t benefit the reader. Stats, facts and data is extremely important. How color affects purchases is an example of a great infographic. This infographic alone has over 10,000 social shares!
Building your social media reach takes time and a lot of commitment. You have to put in the hard work before you are able to reap the results but it is a small price to pay to be able to grow an amazing community behind you.
What do you think?
What other methods have you used to expand your reach. Love to hear in the comments below.
Image credit: giusibarbiani