6 Reasons Starbucks Excels at Social Media Marketing

Comments: 6


  • Starbucks is indeed an amazing brand. Who knew that a mere coffee house could grow to into an empire such as this?

    What I love about Starbucks (I still love the coffee more) is that, as said in this post; they’ve stopped focusing solely on making more money. I also love their service. Those accommodating baristas and knowledge about their products really adds up in giving customers an awesome experience.

    People love Starbucks both offline and online I would say confidently.

  • Good post and analysis, although I think you’re forgetting one important thing – Starbucks (coffee) is the best! Surely that must help…

  • Gloria says:

    Very easy for a brand like Starbucks to engage with it audience as they have products that consumers love and enjoy. Yes, they do a very good job, but positive engagement is already high. Don’t think you get too many people complaining about their coffee. Social media is far harder to crack in the B2B service related space.

  • Annabel says:

    Excellent social branding that works across platforms along with amazing customer service. Have you ever come across a grumpy barista?

  • When I think of Starbucks, I think of comfort and warmth. It’s something that you can see across the board with the company, and not only in their coffee shops.

  • Lilian Sue says:

    Great article and I definitely agree that Starbucks is doing it the right way on the digital marketing sphere. Of course, it doesn’t hurt that their product is already being received positively. I think this is what companies such as Burger King could learn from Starbucks in the wake of #HackWeek

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