Brand: Business success can be summed up in this one word. It’s all about making yourself recognizable, recognized, and respected. Just think. Why do people buy Nike instead of the local brand that’s less expensive, just as aesthetic, and more functional? Because . . . Well, because Nike is Nike, and local is not. These days, the easiest way to brand is to build your online authority, and the easiest way to build your online authority is to use social media.
Use Facebook Pages
Facebook has taken the world by storm in just a few years. Aside from being an amazingly successful business in and of itself, Facebook is a great tool for businesses to use. One way successful operations have taken advantage of what Facebook has to offer is by creating pages. Facebook pages are just what they sound like – web pages where the owner can share information, pictures, videos, and just about anything else. Good businesses always have Facebook pages they use to share information that helps bolster their authority – get started on this as soon as possible.
Keep Fans Entertained
Whatever form of social media you decide to use, make sure you’re employing humor while you do it. Remember, people are more likely to turn to you for products and services if they trust you, and they’re more likely to trust you if they find you entertaining. So, it follows that you should make entertainment a priority. If you share a picture or a video, make sure that, at least occasionally, it’s amusing. You shouldn’t try to be a comedian, but you should certainly try to be entertaining and amicable.
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» Free Webcast: Hooked: How to Build Habit Forming Products
Create a Pinterest Account to share your brand
Pinterest is an image sharing utility that’s growing in popularity. Users use it to share snapshots of things they encounter in their daily lives. Businesses, on the other hand, use it to share pictures of their products, services, or related materials, and good ones make frequent use of Pinterest. If you have good pictures and good captions for those pictures, you’ll end up with a huge number of followers and comments, both of which are great measures of how successful you’ve been at building your Internet authority.
Everyone’s heard of Twitter. For those who haven’t, it’s a tool that allows you to share short “tweets” – little notes on life or captions on images – that are at most 140 characters in length. Celebrities, businesses, sports teams, and a whole host of high-profile entities all make use of Twitter. The more followers, the better. Once you have a lot, developing your Internet authority will be simple.
The last big tip is to make frequent use of your social media outlets. Remember, people need to trust you before they’ll do business with you, or respect your authority. But they’ll only trust and respect you if they see you often – so update frequently. Daily is a good policy, but doing it more is not unheard of. So get to it. Start using Pinterest, Twitter, and Facebook to build your own online authority!
Now it’s your turn!
Now, that I have shared some of my ideas. Let me know your ideas! What have you done to build your authority online? Please leave your feedback in the comments section and I look forward to reading them!
To your success!