5 Social Measures Worth Tracking

Comments: 2

  • Good chart. Although the metrics are categorised into “basic” and “advanced” I think that most value could come not from starting with the “simple” and progessing to “advanced, but rather starting with the reasoning given in the “advanced” and thinking though what that means for you. For example, taking the “trend analysis” points in the Brand Awareness section and really exploring those trend ideas and what they mean, and then working backwards to the best simple and then advanced measures.

    Walter @adamson
    @iGo2 Group

  • Great comment Walter. I agree. Each company needs to determine its metrics based on its business objectives. Thinking through what to measure and why you’re measuring are, as you suggest, very important to getting useful insights from the data being measured. Thanks for sharing your insights!

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