5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social

The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The infographic features basic and advanced measurement formulas for sales, marketing and customer service, including:

1. Brand Awareness
2. Marketing Program Effectiveness
3. Lead Generation Effectiveness
4. Increased Sales/Shorter Sales Cycle
5. Customer Satisfaction/Reduced Churn

The infographic is a summary of some of the information contained in Awareness’ report: Actionable Social Analytics: From Social Media Metrics to Business Insights.

For more on social analytics, see these additional Socialrati posts: Social ROI: Measure What Matters, How to Sell More: Listen to Social Consumers and 3 Steps to SMMS Success.


Social Analytics Frameworkimage credit: Awareness Inc. Actionable Social Analytics Report

Do you use these measures? What other metrics are important to your business?

Comments: 2

  • Good chart. Although the metrics are categorised into “basic” and “advanced” I think that most value could come not from starting with the “simple” and progessing to “advanced, but rather starting with the reasoning given in the “advanced” and thinking though what that means for you. For example, taking the “trend analysis” points in the Brand Awareness section and really exploring those trend ideas and what they mean, and then working backwards to the best simple and then advanced measures.

    Walter @adamson
    @iGo2 Group

  • Great comment Walter. I agree. Each company needs to determine its metrics based on its business objectives. Thinking through what to measure and why you’re measuring are, as you suggest, very important to getting useful insights from the data being measured. Thanks for sharing your insights!

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