5 Simple Tips To Improve Your Social Media Marketing

Correcting some common mistakes can improve the effectiveness of your Social Media MarketingSocial Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results. While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers.

It’s particularly important since recent research has shown the average time spent using social media is increasing. According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media.

Since social media has a 100% higher lead-to-close rate than outbound marketing, it’s important to eliminate the stumbles.

Here are 5 simple tips that will help you reach your prospects more effectively using social media:

Don’t be an egghead. The first impression a prospect forms is often based on your profile picture. Unfortunately, a lot of people haven’t taken the time to add an image to their profile, leaving the Twitter egg or a grayed out silhouette on LinkedIn. To social media users, that signals either a dead account or, worse, a spammer. That’s not the impression you want to leave a prospect. You don’t necessarily need a professional head shot, but a clear photo, used across all profiles, will show prospects you’re real and credible.

Back off the Sales Pitch. It can be real easy to fall into the habit of making your sales pitch when using social media. Resist that urge. Build relationships by sharing relevant, informational content, both your own and content from others your prospects would find helpful. Become a resource and the sales will come.

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Know Your Schedule. Consistent posting is critical for success in social media marketing, but timing is everything. Twitter followers tend to want more frequent postings, but while fans on Facebook and LinkedIn connections will consider one or two posts sufficient. Find what works and create a regular routine. Your prospects will know when to look for information from you and begin to count on it.

Say Thank You. If social media is about relationship building, don’t forget your best manners when someone shares your content, tweets or Facebook posts. Make sure to respond and thank them for taking the time.

Use Your Blog. Your blog is your content engine. Not only does it help your website by adding new indexed pages and signaling the web crawlers with each new post, it also serves as a platform to share information and provide help to your prospects. Share it via social media in order to increase your reach and expose your content to a broader audience.

Don’t Post in a Vacuum. Make sure you integrate your social media with your other marketing efforts. Include your icons on all of your printed materials, add the links to your e-mail and make sure you have your social media accounts included on your website. To build a community, you have to tell people where to find you.

These simple tips can correct some of the common missteps and make your social media marketing more effective. With an effective social media presence, your company will be seen as a resource, attracting relevant prospects and generating the opportunity to convert them to leads and customers.

For additional help maximizing your social media performance, check out our Social Media Optimization Playbook.

Social Media Optimization Playbook_blog

Comments: 11

  • Robyn says:

    There are some really great ideas here. The one I am trying to utilize the most is using the power of blogging in marketing. Thanks for the article. I have found a wonderful book to help me understand social media. The book is called, “Leverage Social Networks to Drive Business Results” by author Lisa Anderson. This a, e-book for business executives on how to best leverage social media networks and build relationships. http://www.lma-consultinggroup.com/

  • Excellent list of the basics! How often we get tied up in the free social marketing tools, decisions to inter-post or not, etc. When usually the basics of look good, sound good, and be good are all that we need to success in social media! thanks for the reminder.

  • Marc says:

    Great article. Clear and concise with some very helpful information. Thank you!

  • You’re right about the timing. Marketers really have to know when to make a post. They have to keep in mind that the larger the audience, the greater the possibility of having prospects. Well, social media can be very useful for marketing if they just follow the strategies above. Thanks for the post.:)

  • Thanks for reading. Timing is a challenge. Didn’t mention it in the post, but there are some free tools like SocialBro that can help you determine what the best times are. Otherwise, just keeping an eye on your analytics and noting the times of the most activity can also help.

  • Great post! I love it when someone talks about blogging as part of their social media strategy. I find that blogging about interesting and relevant topics greatly help with engaging your audience and in helping to increase your web traffic.

  • Ruth Gray says:

    Funny how posting on Facebook and Twitter has become more than just a social matter for teens but a legitimate marketing strategy for businesses. These are some great tips on how to improve one’s social media marketing skills! Here’s another article to help readers get a handle of social media. http://www.sbtelegram.com/2012/09/14/new-age-marketing-

  • Very informative and helpful post! Social media is the new normal so we need to learn and use it wisely and effectively. Thank you for your insights.

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