The LinkedIn Influencer program is my everyday source for education and inspiration, giving me the insights I need to be great at my job as a social media strategist at LinkedIn. Here are 5 Influencers I follow (and you should too!) for the best social media insights.
Jonah Berger – Want to create viral content? Jonah’s your guy. As the author of Contagious: Why Things Catch On, he’s figured out the formula for virality based on research he’s done on thousands of articles and hundreds of brands. Remember when I blogged that even the experts can’t guarantee virality? Turns out I was wrong. It happens. (Don’t tell my husband)
Ryan Holmes – The CEO of Hootsuite has really positioned himself as a thought leader in social media. From social media compliance to avoiding social media PR nightmares , Ryan’s posts are timely and relevant for social media managers.
Beth Kanter – Beth is the definitive nonprofit social media guru. Her posts are usually tailored to nonprofits, but are often just as relevant to companies. Do you want your executives to start sharing on LinkedIn and tweeting? Beth can help.
Dave Kerpen – I guarantee you will “like” Dave’s posts. As the CEO of social media startup Likeable Local, the man is a content machine. His first post on 9 Business Books That Will Change Your Life has been viewed over 680k times and has received over 1,300+ comments. Follow him on LinkedIn, follow him in creating amazing content.
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Brian Solis – LinkedIn hosted an event at SXSW where Brian, Principal at Altimeter Group, told the audience that he posts on LinkedIn before he posts on his own blog. One of his recent posts on the six stages of social business transformation is a must-read for all of us in social media.
So who did I miss? Who do YOU follow on LinkedIn? Share with me in the comments below or on Twitter @cheesycons.