5 Key Steps to Engaging People with Social Media

Comments: 2

  • Great tips, I just want to add one-Before you type in a single word, you need to be sure to have a strong understanding of your brand and its image. By doing this before posting any content, you are able to create a mental framework of what your business stands for and its image through the eyes of your target market.Thanks for sharing this article Lucy!

  • Thanks Lucy! You’ve got valid points here.. and still, many make the mistake of using social media as their own digital microphone in a one-way monologue about their brands. I think what’s missing these days is the focus on customer experience – for when we make sure that our brand deliver what it promised.. and do so consistently, I guess that’s a giant leap towards engagement. The conversation can take over, seamlessly. Just a thought.

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