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4 Ways to Optimize Your Facebook Page- ‘Social Media on a Budget’ Tips for Small Business

4 Ways to Optimize Your Facebook Page  Social Media on a Budget Tips for Small Business image 4ways 300x157Is your Facebook fan page supercharged and utilizing its full marketing super powers? Maybe you’ve gotten so bombarded with “social media best practices,” you’ve taken a break from your Facebook efforts altogether. We don’t blame you, (although we don’t encourage that anti “social” media behavior), but your business can’t afford not to use this flourishing marketing platform. So stop your Facebook frenzy, press the pause button on your optimization overload, and tune into our 5 simple ways to optimize, or rather, help people find your Facebook business page and become avid fans.  

1. An Optimized Profile Picture

A profile picture is worth a thousand Facebook posts. It is your presence to the Facebook community and your “face” in all posts and interactions with fans. In order to optimize your picture to its full potential, keep it streamline with your company website logo and any other platforms you have online (LinkedIn, Twitter and blog). Your business profile picture can also be the perfect opportunity to capture three important features: business logo, what your business does, and a call to action.

4 Ways to Optimize Your Facebook Page  Social Media on a Budget Tips for Small Business image mktgsoc 200x600

For our /excelamktg profile picture, we include our branded “mktg” logo on top (which we use as our thumbnail), what our business does in the center, and a call to action at the bottom (we encourage fans to “learn more about /excelamktg!”).

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Tip: Remember to keep your profile picture aesthetically pleasing to the eye. Avoid packing in too much imagery and/or wording, as it could be distracting and appear spammy. The masterminds at our excela creative department designed our logo.

2. Custom Photo Row

Your photo row consists of 5 pictures that appear under your page name. These photos will randomly change position each time the profile is refreshed, or a picture added. Many businesses leave their row at random, but when you have the capability to get creative, wouldn’t you? By doing so, your photo row can turn into a great way to keep your branding consistent, professional and streamline.

Tip: Choose 5 photos that will make sense no matter what order they appear. For our client Erica Anenberg’s photo row, we highlight various styles of her popular Twosome™ rings:

4 Ways to Optimize Your Facebook Page  Social Media on a Budget Tips for Small Business image Erica 600x161

3. Appropriate Featured Likes

Facebook pages have the option of choosing 5-featured pages that your brand “likes” and essentially, associates with. These pages appear as thumbnails under your “Featured Likes” column. Normally, these thumbnails randomly list in any order, but in your settings you can set these Featured Likes to 5 pages that will always appear. Customizing your Featured Likes is a quick and easy way to showcase what type of business you are, what kind of message you want to emulate and it gives a custom touch to your Facebook page. After all, you are who you associate with, right? Well, your fans will look at you that way.

For our client Face Place, we chose to include celebrities who embody the type of image Face Place desires, and type of audience they like to attract:

4 Ways to Optimize Your Facebook Page  Social Media on a Budget Tips for Small Business image Faces

4. Vanity URL

Your vanity URL is your virtual nametag. It will determine the success of how search-friendly you are as a business. With over 800 million ACTIVE users (not counting total pages), you need to be specific to rise above the noise. You want to ensure that your Facebook isn’t, “facebook.com/kjhdsfg123424,” but rather, a URL that is search-engine friendly like, “http://www.facebook.com/sunsettower.” To create your vanity URL, simply click on your page’s “Account Setting” in the top right hand corner and enter your desired Facebook “username” in the box provided.

There are truly endless possibilities to customize your business fan page (FBML, apps, etc.), and while these might seem like daunting tasks, they are a necessity in our social world.  We are here to elevate your small business and get you on your way to Optimization Om.

What will be the first change you make to your Facebook page? Visit /excelamktg for further customized Facebook ideas, designs and insider tips for optimizing your Social Media.

Be sure to check out our Social Media on a Budget web series. Each week, our panel of experts will take a closer look into the social media hot topic of the week.

Comments on this Article: 2

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  1. Avi Kaye says:

    Excellent tips for your personal page – don’t forget that you can also optimise your Business Page as well. Get a vanity URL straight away (no need for 25 likes any more), make sure only pictures you want appear in the top 5, and add your own site with MyWebees (http://bit.ly/mywebees_app) free of charge.

  2. Benjamin Winegarden says:

    Being connected to the right following might be the best way to optimize your page.

    Ben Winegarden

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