BOSHspeaks-4 Ways to Combine the Power of Your Brand with the Power of the Web
How do your create a solid foundation for integrating a social media plan into your overall marketing strategy?
It all begins with Brand YOU! 
When you combine the power of your brand with the power of the Internet you lay a
foundation on which to create and build a strong online presence.
Start with your brand strategy.
1. CREATE YOUR BRAND PROFILE
Your brand profile provides a snapshot of who you are. By establishing a digital brand profile you will become more recognizable online. This recognition will help you to establish a unique presence within your marketplace and within the web community at large.
Begin to establish your brand profile by answering the following questions:
Who are you?
What do you do?
What makes you unique?
2. POSITION YOUR BRAND
A positioning statement for your brand, in addition to providing answers to the above questions will also answer one additional question.
Why does it matter?
Your answer to this question is what will help you to make an impression with your brand and will serve as a statement for which to stamp an image to position yourself online.
Consistency is key to positioning.
Your unique brand statement, combined with a recognizable brand stamp will help to expand your global presence. In addition, your messages should carry your distinguished voice – one that becomes familiar throughout all of your communication channels.
It is important to establish your home on the web with either a website or blog to help you position yourself or your business among all others, especially amongst your competition.
Positioning your brand as well, throughout a variety of social networks, will add to your overall social media branding ability.
3. STAMP YOUR BRAND IMAGE
The more ways you stamp your brand online, the more visible you become.
In addition to a consistent voice, a powerful stamp is more identifiable with your chosen color, style, images, design or visual concepts.
Consistent and recognizable brand stamps get more mileage on the web.
Develop and optimize your image with a logo design, phrase or feature that others will recognize as being unique to you and your brand.
A professional online image stamped with a variety of new media marketing tools can quickly expand your global presence.
Stamp your image so that your impression becomes unforgettable.
When reinforced over time, in a variety of places, your brand should become familiar and memorable.
4. MAKE YOUR BRAND IMPRESSION
Your unique digital brand stamp is used on the web to build your professional image, expand your global presence, improve relationships and increase career or business opportunities.
It’s not what you do that matters, but how you do it—both online and offline!
Your digital brand stamp is hard to erase. Unlike traditional print media, your brand impression will remain on the web, show up in searches and be available and accessible long after you make your digital imprint.
Think carefully about the impression you want to stamp.
Digital content should enhance digital dialogue and help with your brand positioning.
Become familiar with your audience and be careful with your chosen words and channels for delivery.
Your brand impression has the ability to both add to and detract from your overall marketing goals.
Brand performance becomes a key factor to your web marketing success and can only be measured over a period of time.
Create strong brand awareness first, while establishing your online presence. Then customize your digital brand strategy to ensure long-term results.
[Note: Check out 360 Reach Personal Branding Tool!]
How have you combined the power of your brand with the power of the Internet?
