What are your customers saying about you? Your market? Listening and engagement is becoming a critical piece of the marketing mix. It affects everything from the sales funnel to customer support to media-mix modeling. Social media is the key to your digital strategy. Start your engines ;-)
Obviusly Social Media has a lot of advantages, however is really time consuming. Listen to customers is good but they expect feedback from the brands. I’m surprise the time is not a challenge for the companies.