I have lunch regularly with a small group of awesome social media managers in Silicon Valley. It’s my unofficial support group, much needed in our profession. The hot topic at our last meeting? “Stuff” people ask social media managers. Here are a few of my favorites.
“Can you create some viral content?”
I hear this one the most. My response? Nobody can predict virality, not even the experts. Sure, social media managers can create amazing content that’ll resonate with our audiences but we can’t guarantee virality. No one can, including the guy who created the first Harlem Shake video.
“I can’t believe you get paid to sit on Facebook all day.” Shared by @lea210
I hate to break it to you, but we don’t get to flip through our friends’ baby photos all day. Instead, we use social networks to manage our company’s brand and build relationships with our customers. The latter is not as “fun” but infinitely more beneficial to our companies’ bottom lines.
Recommended for YouWebcast: Growth at a Scale Up: How to Grow When You're No Longer a Startup
“Are you tweeting this?” Shared by @karenlee
Fine, the answer is probably yes most of the time, but we don’t tweet everything. Social media managers are maniacally focused on the communities we manage so we only share content our community members will find interesting, useful, or entertaining. So no, we’re not tweeting pictures of what you ate for lunch, unless we’re social media managers for a food startup.
“Can you get me 1,000 Retweets on that?” Shared by @KokaSexton
No, seriously. Can you get me 1,000 Retweets on this article, Koka? ;)
What have you asked your social media manager lately? Let me know in the comments below. I won’t judge, I promise.