Santa Claus is an institution. He’s a well-known, instantly recognizable, international brand. He doesn’t have a verified Twitter account or an official Facebook presence and you won’t find him on LinkedIn. There are many reasons for that, some more obvious than others. But what if he did?
As we enter December and the Christmas season gets into full swing, let’s take a moment to imagine Santa’s social media presence. What social media ideas would work for a brand like Santa Claus? How would St. Nick make the best use of social networks?
Pinterest isn’t the natural place for most social media strategies, but it fits with Santa. Pinterest has a number of natural advantages for Kris Kindle. The network is based totally around image and aspiration. A perfect fit for an iconic character that makes dreams come true. Apart from pinning images of pudding recipes and wide chimney designs, what would Santa’s Pinterest presence look like?
All marketing content on Pinterest should be based around a brand’s key business. For Santa that means toys. He could create idea boards for different age groups, different interests and some classic boy and girl boards. Each of these boards could be filled with pins that link back to details on the toys. If Santa was really savvy he could create a conversion point to take users from the toy to an online wish list creation tool. He could even ask followers to create wish list boards within Pinterest, and share them with him. The best social media ideas create engagement and interaction and that would be ideal.
Blogs are vital to every brand. They offer the opportunity to create fresh, engaging content that can offers extra value to potential customers. The idea is to create content around the topics that your target market are already talking about. For Santa, that means toys will figure highly once again. It also means blogs around other related interests like Kids TV.
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Your blog content should add value for readers. It should provide a benefit outside of the normal service you provide. That value demonstrates to the reader that you are not just looking for their money. You demonstrate that you want them to be happy whether they make a purchase or not. Santa, for example, could create blogs on how to be ‘nice’ and ways to avoid being ‘naughty’.
Established b2c brands like Santa are unlikely to connect directly customers on LinkedIn. That doesn’t mean there aren’t a few social media ideas that would work for him on the business network. LinkedIn is the ideal place to instigate strategic partnerships. In this instance, Santa could connect with Toy producers, sleigh manufacturers and reindeer farms. Once he has established this network, he can then seek opportunities for cross promotion.
He can also seek to partner with other service providers who aren’t competitors but deal with the same market. Santa could partner with parents and offer assistance with improving behavior, in exchange for promotion and word of mouth.
Facebook & Twitter
The first stop for most social media ideas these days are Facebook and Twitter. The world’s largest social networks will naturally be a big part of any social media strategy, but they don’t hold as high a position for brands like Santa. He would, of course, require a presence but both would function mainly as content sharing channels. With no real promotions to offer, and plenty of brand awareness already built, Santa’s main activity here would be engagement.
These channels would be used to gather data on fan activity, through interactions and direct questions. It would be an ideal, and vital, customer interaction tool, but wouldn’t be a huge traffic driver.
Each of these social media ideas would fit nicely with Santa’s brand identity and could offer opportunities for growth. Assuming the business plan of delivering toys worldwide for free ever becomes viable. The key with any social media strategy is to look at the merits of each social channel and how they apply to your industry. Good social media ideas can benefit any business, even one that exists in a land of elves, candy canes and imagination.
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