4 Social Media Applications I Will Stop Using In 2013

Comments: 3

  • As a Social Media Marketer, I can understand your decisions on not wanting to participate in those communities. I see huge value in Pinterest though, and placing Facebook as your fading fifth place market? Can’t say I understand that one..

  • Hi Caitlin – Thanks for that reaction. As I said above, it’s not hat I don’t see Pinterest as a huge platform, I just don’t see it as being a huge platform for me. As for Facebook, my investment there is becoming less and less valuable as reach numbers have dropped dramatically since promoted posts came out. Not leaving, just re-evaluating.

  • Dominique says:

    Hi Tim. I like your analysis and practical approach.

    For Pinterest, I think it’s too early to tell and for Facebook, I believe that FB has no other choice but changing towards being more useful for brand.

    I believe that the capability to target advertising to a list of emails/fb profile goes into this direction.

    On influence: We’ve a different approach to measuring influence i.e we start with “maven” (people that write interesting stuff) and expand from there to “connectors” and our measurement system is not gameable. If you’re interested, just drop me a note or a Linkedin message ;-)
    Best

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