Every business can benefit from social media – if your accounts are managed the right way. Take a look at three common social media mistakes below to see if your social media marketing plan could use a little help.
Not posting enough. If you’re too busy to post on your social media accounts on a daily basis, try to do it every few days or at least weekly. Any less than that and people will begin to feel like there’s no point in engaging with you or your brand because you’re account is largely inactive. Post a mix of content, images, videos, links to blogs, and marketing updates for your business on a regular basis to get the best results from social media.
Getting too personal. Social media does allow for greater interaction with your target audience, but getting too personal with your Facebook and Twitter updates can lose your brand’s message. Showing the human side to your company is always a good thing, but constantly posting updates about yourself, your day, what you had for lunch, etc., will make your fans and followers feel like they’re on a personal account; not a brand page.
Ignoring consumers. Once you have your social media accounts set up, make sure you remember to check direct messages as well as any posts your followers tweet or leave for you on Facebook. Completely ignoring questions, concerns, feedback, and complaints can make your brand look bad and make prospective customers think twice about choosing your company. You don’t have to answer every follower, but try your best to respond to as many as possible so followers and customers alike will know you’re a responsive company who welcomes interaction.
Do you have a social media mistake to add or a tip to share? Leave it in comments below.