Just because it’s popular doesn’t mean it’s off limits for ridicule. The internet has been relentlessly ripping into the new trailer for The Fault In Our Stars with the new “It’s Only A Metaphor” meme.
The meme was born after a particularly cheesy incident in the trailer for The Fault In Our Stars where Ansel Elgort’s character puts an unlit cigarette into his mouth. He doesn’t smoke them. Instead, he explains that by never lighting the cigarettes he never gives them the power to kill him.
You know, it’s a metaphor.
Augustus said: “It’s a metaphor. You put the thing that does the killing right between your teeth, but you never give it the power to kill you.”
Related Resources from B2C
» Free Webcast: Blogging in the Age of Modern Marketers
OK… you know what else doesn’t kill you? Not buying cigarettes.
But Augustus isn’t the first person to have this thought. Apparently people have been putting deadly things in their mouths for years.
"Hey, do you want a light?" "No, it's a metaphor"
— (@intxngible) April 21, 2014
"it's a metaphor" pic.twitter.com/NCKQk0vCqx
— gwen (@shxrlocks) April 17, 2014
The Fault In Our Stars may have a pretty young audience but they still have standards. Lines like “It’s A Metaphor” just aren’t going to be tolerated… Well, they’ll be tolerated. But we’re still going to laugh at them.