80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

Comments: 6

  • Mike Holland says:

    Interesting figures. Can you share any of the underlying data or research methodology?

  • Mark Lerner says:

    Hi Mike,

    We utilized internal data from our platform on how B2B marketers are using social media to generate leads. This was taken from several 100,000s of posts. If you have more questions, you can check out more info on Oktopost (http://www.oktopost.com) or you can email me directly at mark@oktopost.com

  • John says:

    Can you share how you are defining “lead” and “conversion”?

  • Mark Lerner says:

    Our platform, Oktopost, can “Capture” leads/conversions that have been generated from social. ie – if someone clicks a link you post through Oktopost, and eventually registers for your product, service, event etc… once they fill out the form, utilizing the code we provide that you input into the backend of your form, we are able to connect the post that “converted” the lead. For more info, you can check out our website http://www.oktopost.com


  • Tom Blue - Lead411 says:

    Not shocking on the high conversions on company pages.

    If you think about most of the time you go to a company page on Linkedin is because you know about that company and want to know more. It is similar to a “direct” visitor to your site vs someone who came in thru a random search term on google. People that know your brand are more likely to convert.

  • Anika Davis says:

    True! LinkedIn publishing help companies to put their content in the hands of relevant professionals. At the same time, an expanding array of premium searches and filters are helping users to take a more proactive approach to acquiring new business on LinkedIn. It comes as no surprise that over 80% of B2B social media conversions come from LinkedIn. It seems LinkedIn is definitely the best platform to do so..

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