Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn.
Oktopost is a social media marketing platform, and analyzed over 100,000 posts spread across four major social networks.
Here’s the percentage of B2B leads generated through each social network:
- LinkedIn – 80.33 percent
- Twitter – 12.73 percent
- Facebook – 6.73 percent
- Google+ – 0.21 percent
According to Oktopost, B2B leads are most likely to convert between 1 and 4 PM.
Related Resources from B2C
» Free Webcast: How Mobile-First Thinking Builds and Maintains a Loyal Audience
Here are the most popular posting methods on LinkedIn to generate leads, followed by conversions:
- Discussion Groups – 96.22 percent of posts, 86.30 percent of conversions
- Company Pages – 0.59 percent of posts, 10.07 percent of conversions
- Personal Profiles – 3.20 percent of posts, 3.63 percent of conversions
The average length of a B2B-related LinkedIn post is 248 characters, and one out of every three posts contains a question mark in its subject line.