Social CRM: Is It Right for Your Business?

Comments: 2

  • Thanks for the great information, Tom.
    With the importance of social media only increasing, a business must integrate and utilize it to suit their needs as well as the needs of customers. These crucial lines of communication previously unavailable, provide a way to creating lasting relationships between the customer and business. Furthermore, with the simplicity of cloud based CRM solutions like GreenRope, there is no longer an excuse for companies to ignore social media and CRM. Social CRM takes social media to another level of use, allowing data collected from these social sites to be communicated across all levels of your business. This level of integration can only be accomplished if the business as a whole, integrates and utilizes CRM. Adoption is a major hurdle to social CRM integration and to combat the stagnation that could occur, every employee must enter data for efficient communication. Social CRM has given business an opportunity to not only engage with customers and build relationships, it has also allowed smaller companies to expand their brand domestically and internationally.

  • As well as being a CRM vendor, we make extensive use of Social marketing. Does most of our business come from Social? No way, plain Google search brings in 90% of the business. But Social will (probably) grow, and keeping tabs on how it works is an investment for the future, and a good way of getting customer feedback.

    John Paterson

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