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All Social Business Articles - Page 8
Five Ways Small Brands Undermine Their Own Social Media Efforts

Five Ways Small Brands Undermine Their Own Social Media Efforts

For small brands, social media success can be hit or miss. And when the rules of engagement keep changing, it’s easy to get trapped in today’s humongous marketing web. But... read more

5 Must-Have Social Media Tools to Help You Meet Your Goals

5 Must-Have Social Media Tools to Help You Meet Your Goals

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Marketers are always seeking new ways to grow and reach an audience. Often this means adding more channels to the mix, particularly when it comes to social media. Of course,... read more

Click-Busting Myths: The “Attention Web” for Social Engagement

Click-Busting Myths: The “Attention Web” for Social Engagement

So how do we define social engagement? Here is some great data on what is actually happening out there, where all our assumptions about what constitutes valuable metrics are totally... read more

Mindful Social Business

Mindful Social Business

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The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking... read more

Apple Strives To Be Better As They Focus On Changing The World And Lives [VIDEO]

Apple Strives To Be Better As They Focus On Changing The World And Lives [VIDEO]

Strategically released the same week the U.S. celebrated Earth Day, Apple debuted their latest promotional video, Better, narrated by CEO Tim Cook, which is an environmentally-focused story on how Apple... read more

Social Business For Real Work 5: Managing An RFP Response

Social Business For Real Work 5: Managing An RFP Response

Part 5 of the Social Business For Real Work series The Challenge Business-to-business sales teams often have to create detailed responses to RFPs (requests for proposals) and need to draw... read more

Keys to Being Social: Grammar

Keys to Being Social: Grammar

I cannot even tell you how many blog posts I’ve come across over the years whose first paragraphs had so severely injured my eyes that I could not continue reading.... read more

Risky Business: Online Comments & Social Media Interactions Impact

Risky Business: Online Comments & Social Media Interactions Impact

When Facebook officially turned 10 earlier this year, the company took the opportunity to reiterate what founder Mark Zuckerburg has long espoused as Facebook’s mission: “to give people the power... read more

Collaborative Social Storytelling: The UN Foundation Builds Global Movements

Collaborative Social Storytelling: The UN Foundation Builds Global Movements

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep... read more

How Social Employees Can Be the Perfect Brand Ambassadors

How Social Employees Can Be the Perfect Brand Ambassadors

Within the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within... read more

Want Social Business Buy-in? Do More Than Move Their Cheese!

Want Social Business Buy-in? Do More Than Move Their Cheese!

Are you a marketing and business leader struggling with getting support for your efforts to move the needle on social business? Does this sound familiar? When you talk about social... read more

5 Ways To Drive Conversations Through Social Proof

5 Ways To Drive Conversations Through Social Proof

Consumers are becoming more informed all the time, and with the power of the Internet at their fingertips, they can find out a huge amount of information about a business or... read more

A Give and Take Business

A Give and Take Business

We aren’t about to argue that the primary nature of any business is to make money. Nevertheless, in order to make money, you need loyal customers, right? You might have... read more

Social Business For Real Work 4: Align Sales and Marketing

Social Business For Real Work 4: Align Sales and Marketing

The Challenge Sales and Marketing departments in large companies (and even not-so-large ones) often fail to communicate as effectively as they should. Marketing teams work on promotions and launch them... read more

Social and Business Collaboration: A Human Science

Social and Business Collaboration: A Human Science

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As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become... read more