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All Social Business Articles - Page 7
How Social Employees Can Be the Perfect Brand Ambassadors

How Social Employees Can Be the Perfect Brand Ambassadors

Within the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within... read more

Want Social Business Buy-in? Do More Than Move Their Cheese!

Want Social Business Buy-in? Do More Than Move Their Cheese!

Are you a marketing and business leader struggling with getting support for your efforts to move the needle on social business? Does this sound familiar? When you talk about social... read more

5 Ways To Drive Conversations Through Social Proof

5 Ways To Drive Conversations Through Social Proof

Consumers are becoming more informed all the time, and with the power of the Internet at their fingertips, they can find out a huge amount of information about a business or... read more

A Give and Take Business

A Give and Take Business

We aren’t about to argue that the primary nature of any business is to make money. Nevertheless, in order to make money, you need loyal customers, right? You might have... read more

Social Business For Real Work 4: Align Sales and Marketing

Social Business For Real Work 4: Align Sales and Marketing

The Challenge Sales and Marketing departments in large companies (and even not-so-large ones) often fail to communicate as effectively as they should. Marketing teams work on promotions and launch them... read more

Social and Business Collaboration: A Human Science

Social and Business Collaboration: A Human Science

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As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become... read more

14 Brand Management Case Studies Using Social Intelligence

14 Brand Management Case Studies Using Social Intelligence

How Brand Managers Can Use Social Media Analysis To Improve Branding Campaign Results You won’t find anything you are about to read in your social media scorecard! I recently wrote... read more

3 Things to Know Before Considering a Multi-Location Social Strategy

3 Things to Know Before Considering a Multi-Location Social Strategy

When it comes to instant interaction, customer service and questions, the first place many customers go is a business’s social page. From complaints to praise – users let it all... read more

Social Business: Enterprise Knowledge Goes Retail

Social Business: Enterprise Knowledge Goes Retail

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Outside our workplace, we became accustomed to easy access to information. If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google... read more

At-A-Glance: American Express EveryDay Getaway

At-A-Glance: American Express EveryDay Getaway

Last month we took a look at the new American Express EveryDay card which was introduced through a series of Oscar night ads that featured Tina Fey. Since then, the... read more

Social Media Security is Not an Oxymoron

Social Media Security is Not an Oxymoron

Disclaimer: I’m NOT a security expert; however, for the last month, I’ve been geeking out about the topic. Personally, the term “security” drums up the same level of excitement “social”... read more

Corporate Philanthropy: Five Companies Doing it Right

Corporate Philanthropy: Five Companies Doing it Right

Corporate philanthropy is one of the major sources of nonprofit funding. Over the past few years corporate philanthropic programs have contributed about $15 billion annually to nonprofits throughout the United... read more

Who Ya Gonna Call? [Social Business Buyer Guide: Part Two of Two]

Who Ya Gonna Call? [Social Business Buyer Guide: Part Two of Two]

When things got spooky back in the ‘80s, “Ghostbusters” were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can... read more

Four Types of Corporate Giving Programs

Four Types of Corporate Giving Programs

Did you know that in 2012, corporations donated over $18 billion to nonprofits? (Source: Giving USA’s 2012 Annual Report on Philanthropy for 2011). Has your organization looked into the many different forms of... read more

Social Business For Real Work 3: The Company Meeting

Social Business For Real Work 3: The Company Meeting

Part 3 of the Social Business For Real Work series The Challenge Companies with employees distributed around the world find it hard to schedule a time for “all hands” company... read more