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All Social Business Articles - Page 7
Social Business For Real Work 8: Sharing Knowledge To Deliver Better Customer Service

Social Business For Real Work 8: Sharing Knowledge To Deliver Better Customer Service

Part 8 of the Social Business For Real Work series. The Challenge In many organizations, customer service staff are well-equipped to deal with the most common questions from customers, but... read more

Not Just Lip Service: Employees Demand Workplace Volunteering

Not Just Lip Service: Employees Demand Workplace Volunteering

Across the world, employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.  As such, companies are being forced to respond to this groundswell... read more

8 Steps to Develop a Social Business Strategy

8 Steps to Develop a Social Business Strategy

I recently had the honor of speaking and training in Sopot, Poland for the Polish Insurance Association. The focus of the presentation was to provide a framework for how C-level... read more

Why the Human Story Will Always Beat Brand Storytelling

Why the Human Story Will Always Beat Brand Storytelling

There’s a large movement at the minute for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job... read more

Social Business For Real Work 7: The Customer Community

Social Business For Real Work 7: The Customer Community

Part 7 of the Social Business For Real Work series. The Challenge The principle of creating a customer community to provide product support is well established, and most companies have... read more

Charity as Art: Vans Makes Philanthropy Cool

Charity as Art: Vans Makes Philanthropy Cool

In-kind giving is an underappreciated and underutilized form of corporate philanthropy — a low-hanging fruit that too few companies bother to pluck. Aside from the obvious benefits to nonprofits, there... read more

How To Follow in the Footsteps of Your Nonprofit’s Promise

How To Follow in the Footsteps of Your Nonprofit’s Promise

Call it “The Case of the Message That Disappeared.” It (based on a true story) goes something like this: To acquire new donors, this charity sent out direct mail appeals... read more

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

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As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause. However, there are certain... read more

Study Shows a Bright Future for the Next Generation of Philanthropists

Study Shows a Bright Future for the Next Generation of Philanthropists

So much is written each month about the various charitable giving indexes that are released. It seems that the interest in charitable giving in the United States is at least... read more

Social Business For Real Work 6: Delivering and Discussing An RFP Response

Social Business For Real Work 6: Delivering and Discussing An RFP Response

Part 6 of the Social Business For Real Work series (see also the previous article in the series, “Managing an RFP Response“) The Challenge These days, responses to requests for... read more

What Factors are Relevant to Becoming a Social Enterprise?

What Factors are Relevant to Becoming a Social Enterprise?

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Even though they may have moved past the idea that it’s a passing fad, many leaders are still trying to figure out whether, when and how they should begin to transform their... read more

Keys to Being Social: Introductions

Keys to Being Social: Introductions

“Nobody gets anywhere in life without the help of others.” ~ John C Maxwell “Everyone Communicates, Few Connect“ How do you meet people? Gone are the days when you read... read more

Convince Your Boss Social Media is Here to Stay

Convince Your Boss Social Media is Here to Stay

As Alan Garner from “The Hangover” put so eloquently, sometimes we tend to think of ourselves as a one-man wolf pack. This can be especially true if your boss is... read more

Creating a 360 Social Solution

Creating a 360 Social Solution

Your social strategy should be more than a means to an end. Your social strategy isn’t a step by step process that leads to a finish line, instead, start thinking... read more

Corporate Matching Gift Programs Explained

Corporate Matching Gift Programs Explained

Corporate matching gift programs are charitable giving programs set up by corporations in which the company matches donations made by employees to eligible nonprofit organizations. For example, if a donor... read more