Social Business
Getting Social: The DOs and DON’Ts of Social Media Marketing
15With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media... read more
When it Comes to Big Data, Social Context is King
1Imagine if you could observe all your customers all the time: where they are, what they are doing and who they spend time with. If you could, you would almost... read more
Successful Social Business Pilot Projects: Benefits of Starting Small
1In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits,... read more
Social Business Failure Is a Choice: Speaking a Common Language
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In... read more
What We Can Learn from Fortune 100′s Most Social CMOs
At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants... read more
Using Social Graphs to Understand Enterprise Social Network Usage (Part 2)
The first part of this series described approaches for using social graphs to illustrate the way members of enterprise social networks comment on each others’ content. All the examples in... read more
Using Social Graphs to Understand Enterprise Social Network Usage (Part 1)
1One of the best ways of understanding precisely how your enterprise social network is being used is to visualize the activity using a social graph. This two part series will... read more
Michael Brito’s 6 Steps To Transform Your Brand Into A Media Company
In order to succeed in today’s marketing world, brands need to operate more like media companies. Of course, as Michael Brito, SVP of Social Business Strategy at Edelman, has pointed... read more
How Social Networking Can Improve Customer Service
1According to Nielsen, the world spends over 110 billion minutes on social networks and blog sites each month and 80% of all active US Internet users are reached through social... read more
Connecting The Dots On The Social Experience
Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. These same customers serve as... read more
Insurance Industry Social Media Engagement Strategy Performances Ranked by Unmetric
The benchmarking company has now released the results of its ranking in a new report. The social media benchmarking company, Unmetric, has just released its latest report which details the... read more
Social Data Predictions for 2013
Now that January has come to a close it’s time for marketers in our part of the world to get focused on making 2013 a resounding success. So what are... read more
Small Business, Numbers, and Humanity: A Tale of Two Restaurants
My heart is a bit heavy this morning. This past Saturday, a one time client of mine, Country Gardens Restaurant, in Parkesburg, PA, celebrated its 25th anniversary by serving its... read more
Digital and Social Reputation Ignored by Many Executives
According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36... read more
How to Stay Competitive as Your Industry Goes Social [Social Business Study]
Study: Social Software’s Importance in Your Business Will Grow 45% in the Next 3 Years Executives must walk a tight rope on social software. It is true that there is... read more
