Social Business
How To Showcase Your Company Culture & Attract Talent On Social Networks
You’ve probably created a Facebook page or Twitter account for your organization–but are you actually using it as a recruiting tool? These social networks are a prime way to share... read more
Small Biz Success Story: Tattoo Artist Tim Brewer at Blueprint Gallery
Meet tattoo artist Tim Brewer, who brings ideas and art to life on his customers’ bodies. Attracting customers from from several states away, Tim and Blueprint Gallery offer a tattoo... read more
Social Listening and Big Brother: A Consumer Study
Working for NetBase, a social intelligence company that helps the largest brands and agencies in the world understand what consumers are saying about them, I started wondering about Big Brother:... read more
Social Advertising of the Future
64% of advertisers plan to increase their social ad budgets this year. As users spend more time on social networks, businesses are striving to capture attention by reaching them in... read more
10 Things You Should Measure During Your Enterprise Social Network Adoption
It’s a bit surprising that so few companies measure the success of their enterprise social network adoption scientifically. One of the main reasons people is that they’re not sure what... read more
What’s A Company Like You Doing In A [Social] Place Like This?
Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums? Better yet, are your social savvy responding to the... read more
Five Things Every Business Leader Should Know About Social Capital and the Influence Economy
1When I talk about social media strategy with savvy business people and accomplished professionals, I am too often surprised to find a lack of understanding for what is really going... read more
Getting Social: The DOs and DON’Ts of Social Media Marketing
15With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media... read more
When it Comes to Big Data, Social Context is King
1Imagine if you could observe all your customers all the time: where they are, what they are doing and who they spend time with. If you could, you would almost... read more
Successful Social Business Pilot Projects: Benefits of Starting Small
1In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits,... read more
Social Business Failure Is a Choice: Speaking a Common Language
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In... read more
What We Can Learn from Fortune 100′s Most Social CMOs
At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants... read more
Using Social Graphs to Understand Enterprise Social Network Usage (Part 2)
The first part of this series described approaches for using social graphs to illustrate the way members of enterprise social networks comment on each others’ content. All the examples in... read more
Using Social Graphs to Understand Enterprise Social Network Usage (Part 1)
1One of the best ways of understanding precisely how your enterprise social network is being used is to visualize the activity using a social graph. This two part series will... read more
Michael Brito’s 6 Steps To Transform Your Brand Into A Media Company
In order to succeed in today’s marketing world, brands need to operate more like media companies. Of course, as Michael Brito, SVP of Social Business Strategy at Edelman, has pointed... read more
