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How Social Employees Can Be the Perfect Brand Ambassadors

How Social Employees Can Be the Perfect Brand Ambassadors
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Social Business and Social Media Marketing for Managers: Time to Act!

Social Business and Social Media Marketing for Managers: Time to Act!

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Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the... read more

Hindsight 20/20 Series: 3 Metrics – Social Business Friend or Foe?

Hindsight 20/20 Series: 3 Metrics – Social Business Friend or Foe?

This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter”, and 2, “Beware of the social digital... read more

Do You Have The Social-Business Home Field Advantage?

Do You Have The Social-Business Home Field Advantage?

Are you losing the social media marketing game to your competition? Are your customers attending the sales game on your competition’s field? Is your competition converting more business with their... read more

Collaboration, Project Management, and Social Business: 2014 Trends to Watch Out For

Collaboration, Project Management, and Social Business: 2014 Trends to Watch Out For

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The myriad goals of a successful business can seem pretty fractured when put under the microscope. Much like being the kind of person who “does it all,” the ideal company... read more

Your Very Own Santa’s Helpers: How to Create a Social Culture in Your Organization

Your Very Own Santa’s Helpers: How to Create a Social Culture in Your Organization

You’ve been a great Santa for your brand, dutifully spreading good cheer in social. As a community or social media manager you know just how important social media is to... read more


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Corporate Responsibility and Doing the Right Thing

Corporate Responsibility and Doing the Right Thing

Corporate social responsibility (CSR) is about how companies conduct themselves.  Not just big companies, all companies. It’s about how businesses align their values and behaviour with the expectations and needs... read more

Is Your Business Being Sociable Enough?

Is Your Business Being Sociable Enough?

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Facebook and Twitter, according to most PR gurus are not the only social media networks that reap big results. You’ll find yourself lost if you were ever to watch a... read more

Measuring Social Business Success

Measuring Social Business Success

Part 18 of The Business Communication Revolution. Many proposals for social business initiatives have been greeted with responses of “where’s the ROI?” from sceptics. But this is a somewhat simplistic... read more

Allow Your Business to Show Its Charitable Side

Allow Your Business to Show Its Charitable Side

If there’s one thing this last month has shown us, it’s that more and more businesses are getting on board with charity. Throughout November you will have been hard pushed... read more

The Thanks Economy: Companies & People Giving Back to their Communities

The Thanks Economy: Companies & People Giving Back to their Communities

In less than 24 hours, households around America will be setting tables, gathering ‘round, feasting on turkey, and talking about what they’re thankful for. While these are typical family activities... read more

How Social Networking Could Revolutionize Your Career

How Social Networking Could Revolutionize Your Career

Beep-beep-beep. It was the sound of my alarm, waking me up in the darkness.  I had forgotten to shut it off after an early appointment I had the previous day.... read more

End-of-Year Giving Opportunities Abound

End-of-Year Giving Opportunities Abound

At the end of each year, businesses spend time taking stock of their company, their community and their employees. It is also traditionally a time when companies chart a course... read more

Roll with Zimride: A Social Media Success Story

Roll with Zimride: A Social Media Success Story

Do you make long, lonely and expensive daily commutes?  Social media has placed a different twist on the concept of ride sharing.  Using a familiar tool like Facebook in conjunction... read more

The Importance of Increasing Employee Engagement Using Corporate Giving Programs

The Importance of Increasing Employee Engagement Using Corporate Giving Programs

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To Match Gifts to Charity or Not — That is the Question And some of the latest research in Psychology and Industrial Organization would suggest it is a question worth... read more

Content Is The Top Priority For The Social Business

Content Is The Top Priority For The Social Business

It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content... read more