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All Social Business Articles - Page 4
Social Business For Real Work 7: The Customer Community

Social Business For Real Work 7: The Customer Community

Part 7 of the Social Business For Real Work series. The Challenge The principle of creating a customer community to provide product support is well established, and most companies have... read more

Charity as Art: Vans Makes Philanthropy Cool

Charity as Art: Vans Makes Philanthropy Cool

In-kind giving is an underappreciated and underutilized form of corporate philanthropy — a low-hanging fruit that too few companies bother to pluck. Aside from the obvious benefits to nonprofits, there... read more

How To Follow in the Footsteps of Your Nonprofit’s Promise

How To Follow in the Footsteps of Your Nonprofit’s Promise

Call it “The Case of the Message That Disappeared.” It (based on a true story) goes something like this: To acquire new donors, this charity sent out direct mail appeals... read more

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

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As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause. However, there are certain... read more

Study Shows a Bright Future for the Next Generation of Philanthropists

Study Shows a Bright Future for the Next Generation of Philanthropists

So much is written each month about the various charitable giving indexes that are released. It seems that the interest in charitable giving in the United States is at least... read more


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Social Business For Real Work 6: Delivering and Discussing An RFP Response

Social Business For Real Work 6: Delivering and Discussing An RFP Response

Part 6 of the Social Business For Real Work series (see also the previous article in the series, “Managing an RFP Response“) The Challenge These days, responses to requests for... read more

What Factors are Relevant to Becoming a Social Enterprise?

What Factors are Relevant to Becoming a Social Enterprise?

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Even though they may have moved past the idea that it’s a passing fad, many leaders are still trying to figure out whether, when and how they should begin to transform their... read more

Keys to Being Social: Introductions

Keys to Being Social: Introductions

“Nobody gets anywhere in life without the help of others.” ~ John C Maxwell “Everyone Communicates, Few Connect“ How do you meet people? Gone are the days when you read... read more

Convince Your Boss Social Media is Here to Stay

Convince Your Boss Social Media is Here to Stay

As Alan Garner from “The Hangover” put so eloquently, sometimes we tend to think of ourselves as a one-man wolf pack. This can be especially true if your boss is... read more

Creating a 360 Social Solution

Creating a 360 Social Solution

Your social strategy should be more than a means to an end. Your social strategy isn’t a step by step process that leads to a finish line, instead, start thinking... read more

Corporate Matching Gift Programs Explained

Corporate Matching Gift Programs Explained

Corporate matching gift programs are charitable giving programs set up by corporations in which the company matches donations made by employees to eligible nonprofit organizations. For example, if a donor... read more

Gut-Check Time! 4 Signs Social Media Isn't Right for Your Business

Gut-Check Time! 4 Signs Social Media Isn’t Right for Your Business

So you read an article one time from that one website and the author told you that this new social media site was the ultimate lead generating machine. Then you... read more

Five Ways Small Brands Undermine Their Own Social Media Efforts

Five Ways Small Brands Undermine Their Own Social Media Efforts

For small brands, social media success can be hit or miss. And when the rules of engagement keep changing, it’s easy to get trapped in today’s humongous marketing web. But... read more

5 Must-Have Social Media Tools to Help You Meet Your Goals

5 Must-Have Social Media Tools to Help You Meet Your Goals

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Marketers are always seeking new ways to grow and reach an audience. Often this means adding more channels to the mix, particularly when it comes to social media. Of course,... read more

Click-Busting Myths: The “Attention Web” for Social Engagement

Click-Busting Myths: The “Attention Web” for Social Engagement

So how do we define social engagement? Here is some great data on what is actually happening out there, where all our assumptions about what constitutes valuable metrics are totally... read more