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All Social Business Articles - Page 4
Social Amplification: 8 Ideas to Crank Up Your Reach

Social Amplification: 8 Ideas to Crank Up Your Reach

At the Social Fresh Conference in Orlando last week, Jay Baer proposed the question above, and he has a point. No one wants to spend time and energy devoted to... read more

The Do’s and Don’ts of Social Sponsorships

The Do’s and Don’ts of Social Sponsorships

Social Sponsorships allow brands to partner together to better engage with audiences. They can be accomplished through multiple facets from product placements to banners and video ads to brand-generated articles... read more

5 Companies Doing Corporate Social Responsibility Right

5 Companies Doing Corporate Social Responsibility Right

For many companies, it’s not enough to make money and satisfy customers. These companies often go the extra mile to give a little something back to their employees, the community,... read more

How To Encourage Your Employees To Be Brand Advocates On Twitter

How To Encourage Your Employees To Be Brand Advocates On Twitter

By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means... read more

The Four Standard Components of Matching Gift Programs And How They Vary

The Four Standard Components of Matching Gift Programs And How They Vary

Matching gift programs are one of the most commonly offered forms of corporate philanthropy. Wondering how a typical company structures their employee matching gift program? While these programs are widely offered,... read more

5 Ways To Get Management Behind Social Business

5 Ways To Get Management Behind Social Business

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Despite what you may think about it, social media has become one the most influential, fastest growing and most ubiquitous forms of communications in decades. It can create and diminish... read more

How Does Social Word of Mouth Influence Purchasing Decisions?

How Does Social Word of Mouth Influence Purchasing Decisions?

Social media marketers have invested a great deal of time, energy and effort in creating perfectly crafted tweets to followers — and hopefully impressions to second and third degrees of... read more

Social Media Branding is the New Black

Social Media Branding is the New Black

Unlike the “Orange is the New Black” inmates at Litchfield, you have the power to be in total control when it comes to your online presence. The popular Netflix series... read more

Why Businesses Should Focus on Charity Work

Why Businesses Should Focus on Charity Work

Making a difference is what many people aspire to do. How they go about doing it will vary greatly depending on the person and their goals, but the desire to... read more

Social Business For Real Work 11: Supporting Sales Partners

Social Business For Real Work 11: Supporting Sales Partners

Part 11 of the Social Business For Real Work series The Challenge Many businesses are dependent on sales partners to widen the distribution channels for their products. But keeping these... read more

Are You Getting The Most Out Of Your Volunteers?

Are You Getting The Most Out Of Your Volunteers?

Volunteers are the crux of many nonprofit operations. Whether it’s answering phones or cleaning up a park, volunteers can fill essential roles at many organizations. But did you know you... read more

6 Creative Ways To Get Employees More Involved With Social

6 Creative Ways To Get Employees More Involved With Social

We’ve all heard the rallying cry: “We need to get our employees on social media” “We need to *activate* our employees socially” (that’s my favorite, actually; how exactly, do you... read more

A Countdown of the 4 Most Important Types of Workplace Giving Every Nonprofit Should Know About

A Countdown of the 4 Most Important Types of Workplace Giving Every Nonprofit Should Know About

Are you taking full advantage of the corporate giving programs that are out there? Every day, more and more companies are realizing that philanthropy is good for business. In 2011... read more

Face It: Your Headshot Could Be a Dealbreaker

Face It: Your Headshot Could Be a Dealbreaker

With few exceptions, your self-promotion should include your photo. It’s not okay to leave the blank placeholder on your profile. The placeholder is there only to indicate that you should... read more

employee advocacy

Employee Advocacy: Not Just for Marketers

As Head of Customer Success, I speak to a variety of people, in a variety of industries, in a variety of roles. One of the biggest myths I have to... read more