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Social Amplification: 8 Ideas to Crank Up Your Reach

Social Amplification: 8 Ideas to Crank Up Your Reach
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Social Business For Real Work 9: Sharing Sales Intelligence

Social Business For Real Work 9: Sharing Sales Intelligence

Part 9 of the Social Business For Real Work series.  The Challenge In order to be successful, sales teams need a good understanding of the market they are selling into,... read more

Answering Top Questions About Volunteer Grant Programs

Answering Top Questions About Volunteer Grant Programs

Nonprofits often need help increasing fundraising from employee matching gift and volunteer grant programs. When we speak to development officers at nonprofits, they’re often familiar with the intricacies of employee matching gift... read more

4 Ways Nonprofits Can Start Thinking Like For-Profits

4 Ways Nonprofits Can Start Thinking Like For-Profits

Most nonprofits start the same way for-profits do: an entrepreneur or visionary takes a risk on an idea and gathers a team of people to create success. The same passion... read more

Social Media Policy & Governance: 17 Tips to Mitigate Social Business Risk

Social Media Policy & Governance: 17 Tips to Mitigate Social Business Risk

It’s no surprise that many brands hold out on joining the social networks because of fear of risk. Ever heard people in your organization state the following? Our customers and... read more

Social Business For Real Work 8: Sharing Knowledge To Deliver Better Customer Service

Social Business For Real Work 8: Sharing Knowledge To Deliver Better Customer Service

Part 8 of the Social Business For Real Work series. The Challenge In many organizations, customer service staff are well-equipped to deal with the most common questions from customers, but... read more


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Not Just Lip Service: Employees Demand Workplace Volunteering

Not Just Lip Service: Employees Demand Workplace Volunteering

Across the world, employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.  As such, companies are being forced to respond to this groundswell... read more

8 Steps to Develop a Social Business Strategy

8 Steps to Develop a Social Business Strategy

I recently had the honor of speaking and training in Sopot, Poland for the Polish Insurance Association. The focus of the presentation was to provide a framework for how C-level... read more

Why the Human Story Will Always Beat Brand Storytelling

Why the Human Story Will Always Beat Brand Storytelling

There’s a large movement at the minute for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job... read more

Social Business For Real Work 7: The Customer Community

Social Business For Real Work 7: The Customer Community

Part 7 of the Social Business For Real Work series. The Challenge The principle of creating a customer community to provide product support is well established, and most companies have... read more

Charity as Art: Vans Makes Philanthropy Cool

Charity as Art: Vans Makes Philanthropy Cool

In-kind giving is an underappreciated and underutilized form of corporate philanthropy — a low-hanging fruit that too few companies bother to pluck. Aside from the obvious benefits to nonprofits, there... read more

How To Follow in the Footsteps of Your Nonprofit’s Promise

How To Follow in the Footsteps of Your Nonprofit’s Promise

Call it “The Case of the Message That Disappeared.” It (based on a true story) goes something like this: To acquire new donors, this charity sent out direct mail appeals... read more

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

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As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause. However, there are certain... read more

Study Shows a Bright Future for the Next Generation of Philanthropists

Study Shows a Bright Future for the Next Generation of Philanthropists

So much is written each month about the various charitable giving indexes that are released. It seems that the interest in charitable giving in the United States is at least... read more

Social Business For Real Work 6: Delivering and Discussing An RFP Response

Social Business For Real Work 6: Delivering and Discussing An RFP Response

Part 6 of the Social Business For Real Work series (see also the previous article in the series, “Managing an RFP Response“) The Challenge These days, responses to requests for... read more

What Factors are Relevant to Becoming a Social Enterprise?

What Factors are Relevant to Becoming a Social Enterprise?

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Even though they may have moved past the idea that it’s a passing fad, many leaders are still trying to figure out whether, when and how they should begin to transform their... read more