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Keys to Being Social: Grammar

Keys to Being Social: Grammar
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5 Reasons to Activate Employees Around Your Company’s Social Purpose

5 Reasons to Activate Employees Around Your Company’s Social Purpose

In today’s climate of intense customer activism powered by nimble mobile and social technologies, brands must now define and lead with their social purpose in ways that build customer trust,... read more

Using Social Graphs To Understand Your Enterprise Social Network [Video]

Using Social Graphs To Understand Your Enterprise Social Network [Video]

One of the best ways of understanding precisely how your enterprise social network is being used is to visualize the activity using a social graph. This two part series looks... read more

Discussing Social-Business Transformation

Discussing Social-Business Transformation

On the 18th and 19th of February a number of the world’s best social media and digital strategy thinkers met at the Recital Centre in Melbourne, Australia for the annual... read more

Why Corporate Social Responsibility is Important Today

Why Corporate Social Responsibility is Important Today

We recently posted about defining corporate social responsibility and thought it would be beneficial to elaborate on why it is so important for both corporations and nonprofit organizations. Corporate Social Responsibility –... read more

Drive Mouth-Watering Leads with Sales & Social Media LinkedIn

Drive Mouth-Watering Leads with Sales & Social Media

Peanut Butter & Jelly. Chips & Salsa. Cake & Ice Cream. So many things in life are better when paired with a complimentary item. Who doesn’t crave ice cream at... read more


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The Sharing Economy: What You Need to Know

The Sharing Economy: What You Need to Know

“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the... read more

6 Barriers to Building your own Social Login

6 Barriers to Building your own Social Login

Social Login seems like an easy enough tool to simply assign your IT development team and leave it at that. If almost every phone app in the store could do... read more

Social Media Face Off: Kohl’s vs. JCPenney

Social Media Face Off: Kohl’s vs. JCPenney

While the holiday rush is long over for retailers, the season for social never ends. In this week’s Social Media Face Off, we put two retail store chains, Kohl’s and... read more

The Key Ingredient of CSR

The Key Ingredient of CSR

Ever since the term “corporate social responsibility” became popularized in the 1960s, it’s been used to cover a broad swath of ethical issues, including those that affect the environment, human... read more

Hindsight 20/20 Series: 4. Your Social Business Platform as a Shopping Mall

Hindsight 20/20 Series: 4. Your Social Business Platform as a Shopping Mall

At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box... read more

What is Corporate Social Responsibility?

What is Corporate Social Responsibility?

Gone are the days in which corporations exist solely to make a profit. While that is still quite a top priority, businesses are now focusing a lot on corporate social responsibility,... read more

3 Things To Look Out For During Donor Management Software Demos

3 Things To Look Out For During Donor Management Software Demos

Lights, camera, action! Most of you reading this post have been there: the excitement of a donor management software demonstration. Where you can sit back, relax and prepare to be... read more

Multiple Enterprise Social Network Platforms? Here's What Matters to Measure Success

Multiple Enterprise Social Network Platforms? Here’s What Matters to Measure Success

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There are many different enterprise social networks (ESNs) available these days and the list continues to grow, so it is not unlikely that more than one is being used or... read more

Change Is in the Air for Social Media

Change Is in the Air for Social Media

Social media is a necessary part of achieving inbound marketing success.  Social media is maturing, which means your approach to social media marketing should as well.  Make a pledge to ongoing social media learning and... read more

Time for a Revolution: Millennials Push for Engagement, Transparency in CSR

Time for a Revolution: Millennials Push for Engagement, Transparency in CSR

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Although the term “corporate social responsibility” was coined in the 1960s, it’s only recently become part of the everyday lexicon, and Millennials, at least in part, are to thank. Millennial... read more