Social Business
Putting Instagram Events to Work for Your Business
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business... read more
What Makes A Business Social?
1A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. You made friends in... read more
Top 3 Reasons to Use Instagram For Marketing
1Instagram is increasing in appeal as trends fall further in favor of images. The convenience of mobility and omnipresence of smartphones explains the sites evolving fame. For brands, this means... read more
5 Social Media Events and How to Save on Your Business Traveling
No matter what line of work or play you’re involved in, being a social media pro is a must, giving you the ability to connect with people in a meaningful... read more
Walmart Evolves with SoLoMo
By its very definition, the phrase “paradigm shift” implies disruption. In business, consumer paradigm shifts are particularly disruptive, as they force the companies affected to alter (sometimes dramatically) existing models... read more
Twitter Generates 86% of Leads for B2Bs on Social Media … And Other Hot Topics
3If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media. This is... read more
How to Create a Social Campaigns Offer (When You Can’t Offer a Coupon)
Social media marketing promotions are easy for some types of businesses. If you’re in retail or work in the food industry, you can run a Social Campaigns offer for a... read more
The Five Laws of REAL Social ROI
B2B Marketer Alert: Look In Before Looking Out Another Social Media Week has come and gone, 5th year in a row. Where are we today? Have we really moved on... read more
3 Ways You Can Use Visuals to Impact Social Media Customer Engagement
Designers and marketers are becoming more closely aligned as social media moves toward more visually driven platforms. Pinterest, Vine and Instagram are just some of the major players that have... read more
Should Small Businesses Adopt Mobile Marketing in 2013?
Only 1 in every 10 small business in the UK believes that going mobile is necessary. Based on the results of a survey among small business owners commissioned by software... read more
What Sites To Utilize For Social Media Marketing
Social media has become an important component for any business looking to boost its visibility and expand its customer base. With such a huge percentage of Americans (and people all... read more
From Bootstrap to Socbiz App – An Introduction to Social Workflows
What is a Social Workflow? A social workflow is a sequence of input and interaction steps that achieve a structured outcome through the use of social technologies and/or paradigms. Why... read more
What is Predictive Social Commerce?
Imagine… An expectant mom shares on Facebook, “We’re having our baby in August!!!” As a marketer, wouldn’t you love to reach this new mom at the right time before your competition? Social... read more
Social Objects—The Next Objects of Our Affection?
While attending WOMMfest in Chicago last week, I had the opportunity to sit in on Hugh MacLeod’s session on Social Objects. Hugh is a really interesting guy and compelling speaker.... read more
What IS Social Media Monitoring? Answers to Common Questions and Misconceptions
Sometimes, it’s easy for those of us in the SMM industry to forget that – to the ordinary person – the world of social media monitoring can be a confusing... read more
