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All Social Business Articles - Page 2
What Whitewater Rafting Taught Me About Social Business

What Whitewater Rafting Taught Me About Social Business

Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River... read more

Social Good At The Tip Of Your Finger: 3 Apps To Help You Make a Difference

Social Good At The Tip Of Your Finger: 3 Apps To Help You Make a Difference

Sometimes we get so busy with the hustle and bustle of life that we forget the importance of giving back and helping others. While you might consider doing something for... read more

5 Reasons Why Non-Profits Reject Social Business

5 Reasons Why Non-Profits Reject Social Business

Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve... read more

Stop What You're Doing And Schedule These 12 Social Media Posts About Matching Gifts Right Now!

Stop What You’re Doing And Schedule These 12 Social Media Posts About Matching Gifts Right Now!

Social Media and Matching Gift Programs Social media – we all use it in one way or another. But are you maximizing the impact of your social media platforms for... read more

Social Business For Real Work #12: Social Business In The Finance Team

Social Business For Real Work #12: Social Business In The Finance Team

Part 12 of the Social Business For Real Work series The Challenge Most social business case studies concern edge-of-the-organisation departments such as sales, marketing and customer service. Opportunities for improving... read more

How to Build a Relationship with a Follower that Goes Beyond Just Connecting

How to Build a Relationship with a Follower that Goes Beyond Just Connecting

  You’re getting fans and followers on social media. Great! What happens next? How do you take the relationship to the next level? My job is all about building and... read more

The Good, Bad, and Ugly of Social Media Automation

The Good, Bad, and Ugly of Social Media Automation

Are social media and marketing automation mutually exclusive? It’s a question every marketer should ask him or herself. On the face of it, the words “automation” and “social” in the... read more

Social Media is Not a Place for Broadcasting

Social Media is Not a Place for Broadcasting

Social Media is not a place for broadcasting. It’s a place to network, research your market, other companies, and find out about the people who make the companies and the... read more

Examining Why Social Cause Campaigns Work

Examining Why Social Cause Campaigns Work

Empowering Women Through Social Conversation Brands are moving away from traditional advertising in favor of viral videos. Instead of persuasive demonstrations of why their product is a good purchase, more... read more

Hashtags for the Dazed and Confused

Hashtags for the Dazed and Confused

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Alright, alright, alright let’s talk hashtags. A few days ago my parents came to me with a question they thought only a young marketer was befit to answer: What is... read more

Social Amplification: 8 Ideas to Crank Up Your Reach

Social Amplification: 8 Ideas to Crank Up Your Reach

At the Social Fresh Conference in Orlando last week, Jay Baer proposed the question above, and he has a point. No one wants to spend time and energy devoted to... read more

The Do’s and Don’ts of Social Sponsorships

The Do’s and Don’ts of Social Sponsorships

Social Sponsorships allow brands to partner together to better engage with audiences. They can be accomplished through multiple facets from product placements to banners and video ads to brand-generated articles... read more

5 Companies Doing Corporate Social Responsibility Right

5 Companies Doing Corporate Social Responsibility Right

For many companies, it’s not enough to make money and satisfy customers. These companies often go the extra mile to give a little something back to their employees, the community,... read more

How To Encourage Your Employees To Be Brand Advocates On Twitter

How To Encourage Your Employees To Be Brand Advocates On Twitter

By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means... read more

The Four Standard Components of Matching Gift Programs And How They Vary

The Four Standard Components of Matching Gift Programs And How They Vary

Matching gift programs are one of the most commonly offered forms of corporate philanthropy. Wondering how a typical company structures their employee matching gift program? While these programs are widely offered,... read more