In 2007, YouTube was only two years old, had just been acquired by Google for $1.65 billion, and was still mostly dominated by ridiculous things like “Laughing Baby.” According to Folio, only 25 percent of marketers were making use of online videos.
Things have changed a lot in 5 years, to say the least. In 2010, Old Spice’s commercial with Isaiah Mustafa reached 19 million people (now it has over 42 million). With numbers like that, marketers quickly got on board. By 2012, 80 percent reported that online video was part of their marketing spend. Thanks to over 180 million Americans watching over 33 billion videos on the Internet in the month of June alone, an all-time record high of 11 billion videos ads were seen.
Despite these numbers, few can really remember how it actually got this way. When did businesses start using online videos? What were the major developments that allowed for 11 billion online ads to be viewed in just one month?
A new Infographic from KZO Innovations (via MarketingProfs) lays out a timeline(like, a real one, not a Facebook page) that traces the history of business videos back to their humble beginnings in 1970.
Some interesting points from this Infographic:
- The first business video was thanks to an invention by AT&T called the Picturephone. The device could transmit one image every two seconds. That’s even worse than 56k!
- The first full motion video MPEG compression methods were developed in 1992, making digital videos widely available for the first time.
- Streaming became available thanks to Microsoft’s ActiveMovie in 1996.
Do you remember the Picturephone? Any other important steps in the evolution of online videos that weren’t on the Infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.
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Nice infographic.
The fact that the general public now has access to tools of making videos namely the mobile phones, has also lead to the growth of video marketing.
The fact is that almost every business that wants to be serious must make video. Furthermore, the rise of multiple video sites such as Dailymotion, Vimeo, Yahoo, Todou etc. speaks to the power of video