How Social Collaboration Free Trials Can Benefit Your Business

In the enterprise social networking space, there have been a number of significant and noticeable changes over the last few months; fresh new faces, energy, content and announcements from key players in the industry. Vendors are chomping at the bit to corner this fast-paced, idea-driven marketplace.

One instance is the introduction of the 30-day free trial of enterprise social networking tools. These free trials provide companies an opportunity to quickly sign-up online and have full access in minutes. This provides firsthand the experience to determine what the benefits are and how one social software solution can be a better fit for you and your company over another.

If your company is interested in modernizing its social collaboration process, a free trial is a forcing mechanism. It has forced many providers to launch an experience that’s not only powerful, but also engaging and simple. Free trial opportunities are quite exciting and because it’s an attractive offer, both potential customers and vendors are optimistic about the process, knowing there’s nothing to lose – no investment and no errors, only trial. Free simple trials not only benefit companies, but it’s also used as a litmus test and contributes to make any product more powerful.

Enterprise social collaboration tools (also referred to as Enterprise 2.0), should be inherently simple and user friendly. Similar to Apple’s take: “the simpler the better.” With a free trial, your information sharing tools are simple, intended for knowledge exchange between colleagues and will have you and your company up and running immediately. 30-day trials are meant for employee to really get accustomed to the flow of work with an enterprise social network, acquire a solid understanding of the platform, and recognize the provider’s underlying philosophy.

In the social business space, there is a grab bag of vendors that can “sprinkle some social” on the enterprise, or go even deeper to create a comprehensive mix of the social intranet, collaborative workspaces, groups, enterprise profiles, social networking, microblogging and spreadsheets. It is all about what the customers need and require. Additionally, providing the vendor with the capability to test social features throughout the trials provides a great benefit to all.

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Comments: 2

  • With the number of platforms now on the market it is essential that businesses can try them out to see what fits best and what better way than a free trial. Social collaborations tools are becoming more essential to businesses and also busy professionals in order to maximize productivity. It is essential that the platform is user friendly and we believe that we have developed such a platform, Tracky is a both a social collaboration and project management tool that allows you to do many things including share documents, chat online, post to external social media sites. We welcome feedback from our users and continue to add features in order to meet their needs.

  • Kelly says:

    Great article Michael. Trials are great but they can sometimes be deceiving. Because social collaboration tools often don’t ‘shine’ until they are deployed enterprise-wide, a free trial can sometimes be limiting if it is only used by one user. We have had a lot more success with customers getting a personalized demo. This not only allows them an immediate glimpse of the product, but it also determines within minutes if this is a solution that will fit their environment.

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