6 Benefits of Being a Social Business

Comments: 4

  • Thanks Greg, great piece. Wresting control of social from the clutches of marketing can be a tough battle, but it’s paying dividends for many companies. Social business will prevail if only because of point #6 – hot talent gravitates towards more visible and socially active companies.

  • Hi Dan, i agree. Although, I do not believe it is as clear cut as that – it is more chicken and egg. Does hot talent gravitate towards, or actually help drive the change in the first place?

  • You make a lot of solid points there. So much of being a social business is enabling social usage outside of revenue generating lines of business. Support, HR, corporate comms, can all use social media and social data to improve their business. Businesses need to get past the concept of social as a “thing” and instead think of it as an action.

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