Social
Reputation Management Tips Using LinkedIn for Personal Branding
I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has changed, as LinkedIn has become the premier business tool for... read more
Lady Gaga to Launch Her Own Social Networking Site
What do you do when you’re one of the world’s biggest pop stars with millions and millions of fans worldwide? If your 25 million Twitter followers and 47 million Facebook... read more
Health Marketing: How Doctors Are Using Social Media
There has been a lot of news coverage about how hospitals are expanding health marketing budgets to include more digital media in an effort to attract new patients and recruit... read more
35 Mind Numbing YouTube Facts, Figures and Statistics – Infographic
It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the... read more
How To UnFriend Someone On Facebook
Adiós, Ciao, & Get Lost… Losing The Facebook Losers! There’s plenty of reasons to want to ditch a connection on Facebook! Unfriend is “The act of removing a friend from... read more
Optimizing Branded Content for Search
Have you ever read a blog post, caught a Twitter update or received an email promoting something that looked interesting but for whatever reason the timing wasn’t right to respond... read more
Be Where YOU Need to Be, Not Where “They” Say You Should
A friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while.... read more
Keyword Density is Dead…Enter “Thing Density”
As we’ve all heard, Google announced the Knowledge Graph this past Wednesday, in their blog post: Introducing the Knowledge Graph: things, not strings and the most beautiful thing about this... read more
The Future of Social Networks
The future of social networks Lots of changes going on in social networks — the Facebook IPO on Friday (and subsequent 11% drop in share price on Monday), Lawsuits filed... read more
Discover Who To Follow On Pinterest
Despite its popularity, Pinterest is still a bit of a mystery for many people. While it is a social networking platform, it doesn’t work in the same way as Facebook... read more
Ensure #Intranet Project Failure: A Guide for Project Sponsors
So you’re sponsoring the Intranet project? Good work – you have an opportunity to really make a difference to an under-utilised and potentially hugely valuable tool that is already used... read more
The Ins and Outs of a Killer Social Media Marketing Plan
Like any other plan, a strategic Social Media Marketing Plan incorporates sections on goals, objectives, target markets, methods, costs and return on investment. The most important function to remember is... read more
How to Increase Your Facebook EdgeRank
Do you ever feel like your Facebook posts are just going unnoticed? You post something that you think is really interesting, yet practically no one comments or likes it at... read more
