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Social Media Marketing: Does Your Business Need It?

Social Media Marketing: Does Your Business Need It?
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4 Ways To Strategically Rethink Your Viral Sharing Strategy (Infographic)

4 Ways To Strategically Rethink Your Viral Sharing Strategy (Infographic)

A New Way of Seeing Viral Sharing It can be difficult to really understand how online content goes viral. Sometimes a well developed video will sit in one corner of the internet... read more

Understanding Link Building vs SEO (via the Indy 500)

Understanding Link Building vs SEO (via the Indy 500)

Understanding the role that SEO and link building play in the success of a website is crucial for webmasters and business owners. Link building is often lumped together under the... read more

Oops! Why You Shouldn’t Automate Your Social Media

Oops! Why You Shouldn’t Automate Your Social Media

Social media marketing sure is powerful – so powerful, in fact, that sometimes we have the temptation to cut corners and put a program on autopilot. “We’ll just schedule a... read more

Not On Vine? This New Feature Is The Reason You Should Be

Not On Vine? This New Feature Is The Reason You Should Be

According to Mixpo, this year only 18% of U.S. agency executives plan to run a video ad campaign on Vine. Is all of that about to change? Yesterday, Vine announced... read more

Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social... read more

michael brown

Ferguson Cop Beaten Before Shooting, Says Source

Was the Ferguson cop beaten before shooting Mike Brown? A source close to the police department says that officer Darren Wilson suffered several serious injuries before pulling his gun and... read more

4 Steps for Manufacturers to Increase Social Media Engagement and Sales

4 Steps for Manufacturers to Increase Social Media Engagement and Sales

Today, social media marketing gives manufacturers the opportunity to improve brand awareness, build brand loyalty, and increase sales, and right now, 87 percent of B2B marketers are taking advantage of... read more

Forget Drinkability, For Coca-Cola It’s All About Share-ability

Forget Drinkability, For Coca-Cola It’s All About Share-ability

Resuscitating a nearly three-year-old effort, Coca Cola has breathed new life into its “Share a Coke” social media campaign. First launched as an Australia-only campaign in 2011, Share a Coke... read more

Creating a Crisis Communications Plan: It’s NOT Over When It’s Over

Creating a Crisis Communications Plan: It’s NOT Over When It’s Over

If you listen very carefully chances are you’ll hear the sound of a company executive letting out his or her breath after a crisis. That rush of air is coming... read more

How Baking Cupcakes is Like Blogging

How Baking Cupcakes is Like Blogging

I realized when I was making a new batch of cupcakes for my blog that baking cupcakes and writing blog posts actually have a lot in common. And while there... read more

Orlando Jones took the ice bucket challenge with a twist.

Did You Miss The Bullet Bucket Challenge? Orlando Jones Forgoes The Ice, But Not Awareness

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The ice bucket challenge, raising awareness for ALS, has been going wild lately. You’ve probably seen #icebucketchallenge trend on Twitter, you’ve watched your favorite celebrities get wet, and maybe you’ve... read more

Here Are Instagram’s Recent Updates That You May Have Missed

Here Are Instagram’s Recent Updates That You May Have Missed

Recently, Instagram has seen a bunch of small updates. These UX improvements are visible in various parts of the app. A way to better your experience, one brick at a... read more

The 12 Most Important Social Media Infographics of 2014

The 12 Most Important Social Media Infographics of 2014

A great infographic does one thing (at least): it takes raw data, and transforms it into something meaningful. This year, I’ve been scouring the web regularly for great social media... read more

How To Like And Comment As Your Brand On LinkedIn

How To Like And Comment As Your Brand On LinkedIn

LinkedIn just keeps getting better. One of its most recent updates now allows LinkedIn Company Page admins to Like and Comment as their brand. What do I mean? Let’s say... read more

Dos and Don’ts of Building Your Brand Through Blogging

Dos and Don’ts of Building Your Brand Through Blogging

Source A business blog for your brand is one of the most important tools in your marketing arsenal. Sure, you’ve got all the statistics to support the need for a... read more