Small businesses usually don’t have as many resources as bigger businesses do. Unfortunately, if you have a small business, this could mean that some aspects of your business might suffer. You might not be able to get people to interact on your site as much, for example.
The good news is that you can turn to online surveys if you want to improve your business and create a better experience for your online customers overall. If you are thinking about offering a new product, for example, just ask your customers to answer a quick online survey to get their insights on the matter.
If you have a traditional store, just plug a computer into a terminal, connect it to your website and ask your customers to answer the survey there. Conversely, however, you can also add the URL of your site to your business cards and just ask your customers to answer the survey when they get home for the utmost convenience.
If you are currently rolling your eyes at this idea because you think it is too technical and too expensive, then you need to know that you don’t need to hire anybody to get this job done. You don’t even have to learn about HTML programming. All you have to do is use software that can create surveys for you for free or for a small fee. After that, you should have your survey up in mere minutes. If you have no idea where to find these particular tools, though, just ask around for referrals or make a quick search on the World Wide Web as needed.
The truth is that online surveys are some of the most affordable ways to gather important information on employee and customer opinions and satisfaction. A lot of small businesses still have trouble making the most of these surveys, though. While there isn’t any single guideline that you can follow when it comes to this, there are different variables that might affect your surveys’ overall success, as well as various techniques that you can use to ensure that you succeed with them in the end.
Here they are –
Look for Interested Parties.
There is no science involved in this, but the mere fact is that you will get more responses if you get in touch with parties who already seem interested in what you have to offer.
Keep Things Short and Simple.
A lot of the time, shorter online surveys get much better response rates overall. Naturally, it cannot be helped if you need to come up with an in-depth survey that is more than 10 minutes long. However, if you really don’t need certain information, then just refrain from asking questions for it.
Who doesn’t love getting things for free? Customers definitely do, so try and offer rewards along with your survey invitations to get your customers to answer them. Also, take note that you can get many more responses if you offer everybody a small reward instead of just giving them a chance to win a big prize in the end.
Personalize Your Invitations.
On that note, customers also love feeling special. So, if you send them invitations with their names on them, they are sure to appreciate your efforts more and will be more obliged to give in to your requests in the end. Try it!