How many small businesses are out there with unlimited funds allocated to their marketing budgets? My guess is that 99.99% of them are not in that boat, so that means small business marketing strategies must often be creative and inexpensive. Here is a list of the top 10 inexpensive small business marketing strategies for 2013.
1. Google Adwords
Running advertisements on Google is still a very effective way to reach a large audience. By targeting long tail niche keywords you’ll probably pay a lot less per click than you would a big keyword. Try setting up some landing pages with product discounts or customer surveys and then use Google Adwords to drive traffic to those pages to get some customer conversions. It is effective and it’s inexpensive if done correctly.
There are hundreds of millions of tweets going on everyday at Twitter. Twitter is a microblog, and turns into a great place to interact with customers. If you monitor that Twitter search results for keywords that’s run your business eventually somebody will be having a conversation about you. Why not interact with those parties. There are lots of other marketing strategies for Twitter which are all free to promote so get in the Twitter mix.
3. Guest blogging
You are probably already visiting blogs which talk about your business niche so why don’t you offer up some entrepreneur advice to that blog in the form of a guest post? They will benefit by you providing expert content to fill the pages, and you’ll benefit by allowing potential customers to gain trust with your brand.
4. Cultivate media relationships
There’s nothing better than having someone from the news media contact you when a story is going down. If you have the opportunity to provide expert testimonial or newsworthy information to the media your small business will greatly benefit. This takes networking skills to make this happen, so get out and hit the streets and start making friends with reporters.
5. Video marketing
Marketing your brand and small business by creating short videos to share on social video websites is a fantastic method, and it’s free to upload these videos. Some of the types of videos which do well our customer testimonials, employee spotlights, and product demonstrations. Don’t make commercials when doing video marketing, production value is too expensive and people don’t really want to see it.
6. Joint venture for marketing purposes
Cherry pick other businesses that you can team up and advertise with. If other non-competing small businesses are going after the same market for unrelated products or services perhaps you might consider teaming up an offering a combined discount. Customers love to get more value by buying packages of discounted products.
7. Facebook campaigns
Facebook is pretty much a vital component of every small business’s marketing strategy. Simply having a Facebook page with hundreds, thousands, or even hundreds of thousands of fans builds a lot of trust your brand. It’s also a great place to interact with people in real time. Take a look at what American Express did for their Facebook campaign. It’s been one of the most successful business marketing tactics on Facebook ever.
8. Reviews and ratings
Next to ranking well in search engines, having positive reviews about your business on websites like yelp is the second most important thing in online business optimization. Encourage satisfied customers to rate and review your business on these types of websites. Yelp is a big one, but there are others like trip adviser which grade travel related businesses.
Branding your business is a semi-complicated process. Part of it is making sure that everything is uniform across the board. For example things like the words you use in advertising, the colors you use on your website, and of course what logo you are promoting all make up “branding”. Make sure you are up to speed on the branding side of your business so all of these other marketing efforts don’t go to waste.
10. Local search results
Every major search engine has a local section of their search results. For Google it is called Google local. Make sure you set up business profiles on all of the local search engines so that customers in your immediate vicinity can find your business quickly. This is especially beneficial to businesses which rely on local customers to propagate business ventures.